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Robust Fantasy Database, March Madness Rights Make CBS Sports the Right Sports Betting Media Partner for William Hill

On February 10th, CBS Sports and William Hill announced a strategic partnership that will make the U.K. based bookmaker the “Official Sports Book and Wagering Data Provider across all CBS Sports platforms.” William Hill will also gain the exclusive rights to market sports betting products on CBS Sports’ digital channels in the deal. Initial integrations will be in place in time for next month’s NCAA men’s basketball tournament. The ‘full’ roll-out is expected to be completed by the start of 2020 NFL season.
Howie Long-Short: William Hill has been looking to grow their brand in the U.S. for some time (co. currently has a significant presence in NJ and NV and retail books in MS, WV and IN), so aligning with CBS Sports - whose digital channels draw over 80 million unique visitors/mo. (2nd amongst U.S. sports properties behind only ESPN) - seemingly meets that objective. CBS also controls valuable live rights (see: March Madness, NFL) and as respected sports gambling consultant Sara Slane explained “exposure and integration on a broadcast channel - or channels in the case of March Madness - that everyone is consuming, is highly appealing.”
From the CBS Sports perspective, there’s seemingly little downside in the deal. The company is guaranteed to take in some new revenue (for access to their audience and the sponsorship of digital assets) and William Hill has a large enough footprint - remember, the bookmaker has a market access agreement in place with Eldorado Resorts (which has since acquired Caesars) - that they could realistically realize the upside built into the partnership.
Specific terms of the deal were not disclosed, but the New York Times reported the incentive laden agreement “is aimed at getting CBS Sports users to download the William Hill betting app and put money into their betting accounts.” Slane says the wording within the story indicates there is limited financial outlay on William Hill’s part. “Operators are being very thoughtful about how they’re investing money [with so few states having gone live with sports betting]; particularly, as it relates to media and digital. An affiliate deal for deposits would be a smart approach for a [gaming entity] who wants to see a direct ROI on their investment.
Sports betting operators see the current ‘land-grab’ environment and are aligning with media companies (see: MGM/Yahoo, TSG/FOX Sports, Barstool Sports/Penn National) in an attempt to cultivate new users. But it’s fair to ask - as Alun Bowden (Eilers & Krejcik Gaming) did - why is [every gaming company] so keen to copy an expensive unproven model in a market where the price of failure is enormous and the potential for differentiation is massive?” It’s certainly hard to argue that the strategy, which varies across each of the partnerships referenced, works. DraftKings and FanDuel continue to dominate the U.S. market (i.e. not casino sportsbook operators + media companies) and Slane said that “while there were a couple of runs [made by gaming companies] at media partnerships in the U.K., Sky Betting & Gaming is the only one that has really been a success.”
If there’s a case to be made that the CBS Sports-William Hill deal will buck the trend, it should be made on the back of CBS Sports' robust database of fantasy sports players. As we’ve seen with DraftKings and FanDuel - who have both successfully converted DFS players to sports bettors - “there’s a huge overlap between fantasy gaming and sports betting.” Sports Handle EIC Brett Smiley estimated that “60% of those who participate in season-long fantasy and +/- 80% of those who play DFS have also placed a wager.”
Fan Marino: NBC and Sinclair are the last of the major U.S. sports media rights holders without a gaming partner. It’s reasonable to believe that both will ink agreements sooner than later if only because there are no shortage of operators looking to grow their market share and cash in on the perceived sports betting gold rush (in fact, Slane believes a second wave is coming) and to pass on a gaming partnership would be leaving money on the table. While it could be argued that in a market where bettors are not used to line-shopping (think: people are used to betting with a bookie or a single off-shore book here in the U.S.) there is a strong first mover advantage, Smiley believes it’s “a long game and that over time people will become exposed to more apps and more options” (i.e. potential new entrants to the market haven’t missed the boat). As we’ve previously noted, in the U.K. the average sports bettor has accounts with four different books.
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(Documented) 7-0 through week 8 of the NFL and 4-0 through World Series GM 6-7 We're on fire, tail this streak tonight! 2 Free NFL picks + College football. NHL, NBA, and MMA picks!

(Documented) 7-0 through week 8 of the NFL and 4-0 through World Series GM 6-7 We're on fire, tail this streak tonight! 2 Free NFL picks + College football. NHL, NBA, and MMA picks!
!!MAJOR PLAY ALERT!! - (OCT 31) - (SAN FRANCISCO vs ARIZONA OVER 43)
Going 2-0 in the MLB Last night and 7-0 in the NFL Last Week , the Farts are on fire winning 18 out of his 18 Late Info NFL picks and easily winning 23 out his last 25 EXCLUSIVE RELEASE Free Picks!! Make sure you ride this flaming cloud to the bank as tonight Roarin Farts will be getting the geetus without compunction. Grab a life vest and get on the gravy boat as we sail these winners to a new land like Columbus did when Italy wanted Indian flavored marinara sauce!!
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After winning the MLB major play and the MLB early money release pick easily, the MAC had the plays that made the odds makers look amateur! The after shocks are still being felt in Vegas! Roarin Macs associates in Phoenix have green lit a Major Play in the NFL, giving THE MAC no choice but to HAMMER the MAN on tonight's NFL game between the San Francisco 49ers and Arizona Cardinals!!
McGuillaman has 2 RED ALERT picks for THURSDAY NIGHT FOOTBALL and a late release 2 team NBA parlay bonus wager pick plus, a NHL FREE PICK, 2 Early Easy Money MMA plays, and a EARLY RELEASE COLLEGE FOOTBALL pick that will give you CCE!!
McGuillamans associates in Phoenix have signaled to hit the sportsbooks where it hurts, the line mistake on Thursday nights NFL odds are as horrendous as Caitlyn Jenner's bathroom routines and Tonight Roarin Mac is going to take advantage of the easy opportunity to make cold cash like a Mexican coyote smuggler!!
!!RED ALERT PLAY!!

!!MAJOR PLAY ALERT!! - (OCT 31) - (SAN FRANCISCO vs ARIZONA OVER 43)
!!MAJOR PLAY ALERT!! FREE NFL PICK - (OCT 31) - (SAN FRANCISCO vs ARIZONA OVER 43)
Free EXCLUSIVE NFL Pick (OCT 31)- (ARIZONA CARDINALS +10.5)
The MAC has been smashing his free plays harder than a pack of drunken Halloween hooligans chucking pumpkins off of a freeway overpass. Associates are alerting to the Mac that for every Mexican that jumps the border in Arizona tonight, the Cardinals will score a touchdown and the 49ers will reciprocate and score a touchdown for every letter in the gay communities initialism LGBTTQQIAAP. The San Francisco 49ers fans are more than just freedom fighting tech rich liberals who have to wipe the human feces from their doorstep every morning to move a Tesla out of a heated rotating garage to take a Porsche to the cubicle dungeon to work on fruit images for their new cocktail app, nor are the Arizona Cardinals fans that will be at University of Phoenix Stadium a bunch of confused Mexicans that thought football was soccer and needed a place to hide from ICE, they actually care about their teams, they care about their teams more than you could imagine, more than the bum screaming his final vulgarities before using his own shit as a pillow while he sleeps at a bus stop in the Castro, or the wild Mexican throwing his 6 children over a barbed wire fence so he can get to Home Depot before 9 a.m.! THE MAC McGuillaman is telling you to play OVER 43 in tonight's game between the San Francisco 49ers and Arizona Cardinals! - MAJOR PLAY ALERT!! FREE NFL PICK - (OCT 31) - (SAN FRANCISCO vs ARIZONA OVER 43)
!!EXCLUSIVE FREE PLAY!!
Free NCAA FOOTBALL BACK ROOM INFO Pick (OCT 31) - (APPALACHIAN STATE -16)
Free RED ALERT RELEASE NBA Pick (OCT 31) - (ATLANTA HAWKS +7)
EXCLUSIVE EARLY MONEY RELEASE PREMIER LEAGUE SOCCER PICK (NOV 02) - (WEST HAM UNITED -1/2 -123)
Free RED ALERT RELEASE NHL Pick (OCT 31) - (MONTREAL CANADIENS +175)
!!FREE EXCLUSIVE LATE NBA 2 TEAM PARLAY BONUS PLAY!!
FREE LATE 2 TEAM PARLAY NBA RELEASE BONUS PICKS (OCT 31) -
(DENVER NUGGETS -4.5) x (ATLANTA HAWKS +7)

Free WWE Professional Wrestling Picks

The Professional Wrestling world has a been rumbling and Roarin Farts has felt the vibrations in his knickerbockers as of lately!! Ex -Professional amateur street wrestler, Roarin Farts McGuillaman, for the past 4 months has been anticipating some inside information from a couple of squared circle jabroni executives involving a major WWE event!! Farts has just got the word that the green light is lit and the wolves of the gambling world can feast!!!!
CROWN JEWEL FREE PICK (OCT 31) - How Many F5’s Will Brock Lesnar give Cain Velasquez?
(Under 5.5 +110)
WWE SPECIAL WAGER FREE PICK (APR 05)
TYSON FURY TO ENTER THE RING AT WRESTLEMANIA 2020 - (Yes +160)
(Wager cut off: 2019 31st October 12:00 PM) Time sensitive, hurry before odds makers realize the mistake they made!!
Free MMA Pick (Nov 03) - UFC 244 - (NATE DIAZ +130)
Free MMA Pick (Nov 03) - UFC 244 - (STEPHEN THOMPSON -120)
Free Entertainment Pick - Betting on religion is a sin but sins pay and Roarin Farts is betting on (CARDINAL NORBERTO RIVERA CARRERA of MEXICO) to be the next pope - BETS ON THE NEXT PERMANENTLY APPOINTED POPE AFTER FRANCIS I.
(Wager Cut Off: 2019 31st December 11:00 AM)

FREE CELEBRITY DEATH PICK - (BILL COSBY +100)
It doesn't take much to find a couple of chubby high end hospice nurses to squeeze some information out of on the morphine levels of a deathbed celebrity. Here are the latest online gambling death picks from Raoarin "MAC" McGuillaman playable at MyBookie.ag and if you're a first time depositor claim a bonus - HERE and throw it on one of these guaranteed picks.
WHO WILL DIE FIRST?
BETTY WHITE -260 vs CAROL BURNETT +200
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CHARLIE SHEEN -200 vs MAGIC JOHNSON +160
The HIV Playoffs are going down between Tiger Blood Chuck and Magic Dick Johnson and this battle will most likely take a little while unless Charlie decides to relapse and we think black men live longer than white drug addicts!
The most anticipated free pick! - Bill Cosby is eating pudding behind bars while Harvey Weinstein is getting verbally assaulted by comedians at private events in New York, they both should have did the Polanski and moved to a place that embraces these types of men, France!
  • BILL COSBY +100
  • JERRY LEE LEWIS +150
  • WOODY ALLEN +250
  • ROMAN POLANSKI +250
  • JERRY SANDUSKY +600
  • HARVEY WEINSTEIN +800
  • SUBWAY JARED +1000
Wager cut off: 2020 1st January 12:59 AM
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NCAA Mens Basketball betting?

I started betting through Bovada recently and now that Football is about over, I'm interested in betting on some college basketball which is my favorite sport. I'm on Bovada's website right now and while there is a whole section that tells everything about most ever game tomorrow, there is no place showing me the line or boxes to check to bet.
Am I missing something? I figuered Mens NCAA basketball would be a very lucrative thing to allow betting. Should I check back on Saturday morning to see what is up?
I appreciate any help sportsbook and it's veterans may be able to provide. Thanks.
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Live College Basketball Picks For Today  NCAAB Betting Tips, Odds & More  SBR Madness March 9th NCAAB Picks (2-24-20)  College Basketball Predictions  NCAA Men’s Daily Vegas Line  Free Plays Sports Betting: Free picks February 6 2020 College Basketball Best Bets with VegasInsider Selection Sunday Live College Basketball Picks Against The Spread  SBR Madness NCAAB Betting Tips

The VegasInsider.com College Basketball Las Vegas Odds is one of the most popular betting resources for bettors that wager on NCAA Men’s basketball action throughout the season, which begins in early November and concludes in the first week of April. DynamicLines For NCAA Betting! 5Dimes sportsbook is the best NCAA sports betting site for those that are new to the activity. 5Dimes takes a simple straight to the point approach when it comes to college sports betting. The site has tutorials for those that are looking to make an online account for the first time. 2020 March Madness Previews 2020 NCAA Tournament 82nd ANNUAL DIVISION I BASKETBALL CHAMPIONSHIP. The 2020 NCAA Division I Men's Basketball Tournament will be a 68-team single-elimination tournament to determine the men's National Collegiate Athletic Association (NCAA) Division I college basketball national champion for the 2019–20 season. The NCAA Men’s Basketball season starts early November and ends by the first week of April. Over 350 schools and 32 conferences participate in the NCAA’s Division I Tournament. Currently, the University of California, Los Angeles (UCLA) Bruins is the team to beat, as it has the highest number of national championship wins: 11 titles. By giving points to the underdog and taking points away from the favorite. At Sportsbook you get live betting lines, college basketball betting lines, college basketball betting odds, college basketball spreads and more to enjoy this ncaa march madness season.

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Live College Basketball Picks For Today NCAAB Betting Tips, Odds & More SBR Madness March 9th

VegasInsider.com Expert Kevin Gamble provides his best bets for the college basketball games on Friday & Saturday. His unique approach focuses on parlays and live betting. Your betting picks for ... We've got two experts to help steer your way through all the crazyness into some profitable college basketball picks against the spread, totals, sides, you name it! NCAA Mens College Basketball ... Thursday 2/13/20 - College Basketball Free Betting Predictions - Bookie Blasters - Duration: ... Betting Odds & Tips - Duration: 1:14. Have an edge on your NCAA basketball betting tonight in the UNC vs Butler matchup. Sportsbook Review host Dax Floyd is breaking down all the NCAAB odds with handicapper Dave Golokhov to bring you ... College Basketball Picks (11-5-19) MBB NCAAB Quick Predictions NCAA Men’s B-ball CBK CBB Odds - Duration: 11:36. Brock Page Productions 3,050 views 11:36