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I Can Make You Hot!: The Supermodel Diet (by Kelly Killoren Bensimon) -- Part One

NOTE: Although I was originally planning on posting this whole review at once, I was about a third of the way through the book when I realized that I was already quickly approaching the full length of my previous posts. So, in the interest of making this a pleasant experience for us all, I'm sharing the first half now, and will follow up with the second half in a few days. And honestly, KKB's writing reminds me of Inception in that it's almost certainly hazardous to spend too much time immersed in any single sitting. So fasten your seatbelts, and enjoy the ride!
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So, a lot of you guys have been asking about Kelly Killoren Bensimon's I Can Make You Hot! (wow, is this what it feels like to be an influencer?), and I am thrilled to report that my adventure through this book's 264 pages was even more confounding than I could have possibly anticipated. I have a feeling that I'll need every ounce of my strength if I want to have any shot at conveying to you all exactly how bonkers this purported self-help book is, so -- without further ado -- let's begin.
I Can Make You Hot!, subtitled The Supermodel Diet, has a fairly straightforward premise. Kelly, who "has done it all when it comes to nutrition and her body," will share her hard-earned wisdom with us, her humble readers. Or, as she says in her own words on the back cover:
In I Can Make You Hot! I'm going to clue you in to all the tricks I've learned from a variety of experts and that I now use to live my own life. I want you to be the best you -- happy, attractive, shapely, interested, interesting, and most of all, smokin' HOT!
The blurb promises that the experience of reading this book will be "like rooming with a supermodel and going on a diet together." Truly, only someone with Kelly Bensimon's tenuous grasp on reality would say this as if it were something exciting, rather than a scenario taken directly out of the third circle of hell.
But before we can truly learn what it means to be HOT!, we're treated to a foreword by none other than Russell Simmons. As he shares with us:
Kelly is a great mother and is constantly instilling strong principals [sic] in her daughters. In my opinion, that's the essence of being HOT. Kelly is smokin'.
And just like that, I Can Make You Hot! is knocked out of the running for First-Book-I've-Read-By-A-Bravolebrity-That-Is-Also-Free-From-Glaring-Typographical-Errors. Better luck next time, champ!
In case you were at all hesitant about Kelly's suitability for the job of helping the less fortunate among us reach their maximum potential, Russell clarifies:
Her beauty truly comes from within, and her clear internal compass and well-balanced lifestyle is what makes her an arbiter for what's hot. She has always had her own individual road map and is one of those people who beats to their own drum. Many are amazed by her leaps of faith and courage, which are products of her sustainable soul. And back to that energy! I used to think: If we could only package it. And now Kelly has!
I would kill to be a fly on the wall during a conversation between Russell Simmons and Kelly Bensimon. But all of these endorsements are making me impatient to dig into Kelly's advice, so I skim over the next few pages and arrive at the introduction: "What's HOT and What's Not." Almost immediately, Kelly reassures us that she was not always the gorgeous, talented socialite she is today -- "No. Let's just say that I was never one of those tiny, cute blonde girls who guys named their hamsters after." Excuse you what? I literally just walked away from my laptop to go talk to my boyfriend and make sure I'm not just ignorant of some otherwise well-known traditional male courtship ritual in which young men adopt rodents and christen them after the women they love. That doesn't seem to be the case, although please reach out if you can shed any additional light on this situation.
Reasonably enough, before we can learn how to be hot, we have to know what hot is. Fortunately, Kelly wastes no time in getting us up to speed:
When I was trying to come up with a title for this book, I kept asking myself how I would define what I love. "HOT" is the word that best describes what I love, and it's not a word I throw around lightly. "HOT" is attractive, unique, and first-rate -- never mediocre. Avril Lavigne made a video called "HOT." There are "HOT" issues of all my favorite magazines. Hotmail.com was given that name to indicate that it was the best e-mail service, and www.urbandictionary.com, whose definitions are created by their readers, defines "hot" as (among other things) attractive, the best, and someone who makes you wish you had a pause button when they walk by because you don't want that moment to end. (I want you to feel like that "someone.") Health, wellness, and fitness are always hot topics. "HOT" may be a buzzword but it's also how I describe the best there is and the best you can be. I've used the words "smokin' hot" for everything from a killer chicken wing red sauce to a coveted couture gown.
There is…a lot to unpack here. My leading hypothesis is that Kelly must have accidentally exposed her internal circuitry to water and started shorting out while writing this passage, causing her to string together a rambling parade of incoherent sentences with no relationship to one another, save a tangential association with the amorphous concept of hotness. Also, it's factually inaccurate. A cursory Google search reveals that Hotmail.com was not "given that name to indicate that it was the best e-mail service." Rather, the service's name was selected as a reference to the use of HTML to create webpages, as is more apparent from the original stylization, HoTMaiL. I know from her savvy allusion to "www.urbandictionary.com" that Kelly is capable of navigating the Internet, so I'm disappointed that she's made such a careless oversight within the first three pages of the book proper.
Kelly next takes us through a few scenes from her past to illustrate how she has come to understand the true meaning of "HOT." Here are just a few of the assorted pearls of wisdom that Kelly is gracious enough to share with us:
Is skinny hot? Naturally skinny is hot. Starving yourself in order to change your natural body type in order to get skinny is not hot.

For me, the ultimate HOT girl is the nineteenth-century Gibson girl.

…Bethany Hamilton, the young surfer who lost an arm in a shark attack and didn’t let it stop her from pursuing a sport she loves. She's smokin' HOT.

pregnancy is smokin' HOT
I'm distracted from my diligent note-taking by a line that truly makes me laugh out loud.
I don't want to pretend that I'm "just like you." To do that would be disingenuous, and you wouldn't believe me anyway. But I may be more like you than you think. My hair may be ready for Victoria's Secret, but my values are still Midwestern.
I appreciate the honesty! As I continue reading, I am pleased to learn that I am, in fact, already consuming this piece of literature in the appropriate way. As Kelly says:
I urge you to make notes as you go along, either in the book itself or, if writing in a book is anathema to you, in a little notebook to use as your own personal guide. Jotting down ideas as they pop into your head is the best way to process them and be sure that they don't leave again before you've had a chance to commit them to long-term memory. Then, if you've made a mistake, when you go back and see it there on paper, you'll remind yourself not to do it again. Or, as I like to say, you'll avoid getting bitten by the same food dog twice!
Bitten…by the same….food...dog? Never change, KKB. (As an aside, what's the oveunder on Kelly having even the slightest idea what the word 'anathema' means?) If I'm being totally honest, this book is making me feel a little superfluous. What more can I add when the source material is so impenetrable to begin with? How does one parse the unparseable? Newly humbled, I suppose I'll have to be content with just gaping in confusion alongside the rest of you. And now that I think about it, what better book to build me up from these insecurities and encourage me to be my best? In the words of Kelly herself:
After all, why wouldn't you want to be HOT? What's the alternative? Being "not so hot"?
The book is organized into seven chapters, one for each day of the week, focusing on seven distinct facets of hotness. We start our journey on "Monday: Make a List -- Plan and Prepare!" and are immediately blessed with another one of Kelly's philosophical ramblings:
To me, living well is the only option. What, after all, is the only alternative? Living badly? Who aspires to live badly? I want you to live well, and that's going to take some planning.
Eager to improve myself, I read on:
What are your goals for yourself? If you're going to make changes in your life, you need to have a plan, you need to prepare, and you need to take the time to get it right -- so that you don't wind up wasting your time. This is my plan, and from now on it's going to be yours. Monday is going to be the day you make a HOT plan and prepare for the rest of your week. Let's get started together!
I can't help but feel like this is one of those answers that beauty pageant contestants give when they don't actually know how to respond to a question. Or like a motivational speech written by a rudimentary AI. I can't quite articulate exactly what it is that makes Kelly's writing seem so utterly devoid of logical coherence, but it truly falls into the literary equivalent of the Uncanny Valley.
Reminding us that "this isn't just about budgeting your food; it's about budgeting your life," Kelly peppers us with even more helpful tips -- "You don't want to be that person who is snacking while you're shopping. That's not hot -- period." and shares a stream-of-consciousness-style list of "Staples I keep in my house." Which may possibly be some kind of freeform postmodern poetry. Judge for yourself.
Kelly advises the reader to "get out your calendar or PDA" to get a sense of your schedule. "Then use your PDA to find the closest well-stocked market and go there. Making life easy for yourself is what it's all about." Now is as good a time as any to clarify that this book was published in 2012. I'd be lying if I said reading so many consecutive Housewives memoirs hasn't made my grasp on sanity a bit shaky, but I am fairly positive that 2012 was not a banner year for the Personal Digital Assistant.
Kelly has taken the time to pluck out a few particularly incisive pearls of wisdom throughout the book to highlight as "Kelly's Cardinal Rules." I would love to help clarify exactly what this one means, but I'm afraid I'm utterly clueless. One thing I do know for certain, however, as the chapter comes to a close, is that "human contact is HOT; texting is not!"
The week continues with "Tuesday: A Little Ohm and a Little Oh Yeah! -- It's All About Balance." It is imperative that you work out, says Kelly, adding, "I've never met a smokin' hot couch potato and I bet you haven't either." Her personal exercise routine, as she shares, combines aerobics and yoga "because life is all about balance." As she quips, "I'm sure even Gandhi cracked a smile from time to time." A panel titled "HOT Tip" admonishes the reader: "Don't call it working out because exercise shouldn't be work!"
If you'd like to spend a morning in the style of Kelly Bensimon, it's as easy as eating "a couple of oranges" and drinking coffee -- "I love coffee; I would probably marry coffee if it proposed." She also lets us in on some of her secret, highly advanced workout routines designed to maximize your time in the gym and propel you towards your full potential. Such as the "Happy Twenty," in which you run for 18 minutes and then do 2 minutes of squats.
We get further instruction on the hottest ways to run on the following page, where a two-page spread advertises "a few of my HOT tips for having a fun run." To ensure that you're able to start your journey to HOT as quickly as possible, I've taken the liberty of transcribing one of her most valuable nuggets below:
Run in the street instead of on the sidewalk. I took a lot of flack for this when they filmed me on Season 2 of the Real Housewives of New York City. The thing is, I think that people walking down the street while texting are a lot more dangerous than a car. Drivers will go out of their way to avoid you (accidents are too much paperwork, and they really mess up a day), but strolling texters will walk right into you without even seeing you. You could also get smacked by a shopping bag, a stroller, or even an oversized purse. Sidewalks are really obstacle courses. Beware!
Kelly shares some standout tracks from her workout playlist ("It's much more fun exercising to music!"), including the perennial pump-up-the-jam classic, "Skinny Love" by Bon Iver. With no regard for thematic continuity or overarching structure, the next page is dominated by the header "Get Leggier Legs."
An April 10, 2009, article about me in Harper's Bazaar captioned one of the photos "She's got legs." I was born blessed with long lean legs, but I work very hard to keep them looking the way they do. I'm tall, but I could just as easily have long, large legs. And long and large is not hot. Unfortunately I can't give you my legs. But I can help you to be the best you can be.
Truly inspirational. I think.
We continue on with Kelly's advice for "how to avoid the 'freshman fifteen," accompanied by a list of what she refers to as "Kelly rules." These run the gamut from near-sinister
Get rid of any negative thoughts. Negative-town isn't Fun-town.
to nonsensical
For every cheeseburger and fries, you owe me 12 cartwheels on the quad with your friends.
to bizarrely specific and also racially insensitive.
If you starve yourself for a day because you want to lose weight for Homecoming, you owe me 5 minutes of sitting Indian style in a corner and meditating on why you thought that was a good option.
Upon further reflection, I think I would actually be extremely motivated to stick to a diet if the alternative was being reprimanded by Kelly and forced to think about my poor life choices.
As a scientist myself, I was ecstatic to see that Kelly has drawn from a diverse array of scientific disciplines to develop her HOT tips and tricks. Physics, for example:
From Isaac Newton's First Law of Motion
A body in motion stays in motion. The velocity of a body remains constant unless the body is acted upon by an external force. So if you want to step up your exercise routine, try running in sand instead of on the pavement, or bike through gravel. That way your body will have to work harder in order to stay in motion.
Even biology has something to teach us about how to be HOT:
You are a living organism; life is an organic process. You need to be up and active, ready to enjoy the process. Be open and available and ready to do fun stuff. Participating in what you love is HOT.
I'm truly impressed by Kelly Bensimon's unparalleled ability to reframe the most basic common sense as divinely inspired wisdom. We see this in lines like
If you're feeling a bit frazzled and you need to calm down, you might want to take a yoga class.
or, as we read in another "HOT Tip" panel
Don't be afraid to drink water while working out.
I refuse to believe that this is a problem any person has ever faced. Even Aviva Drescher is not afraid of drinking water while working out (although, for the record, she is afraid of aluminum foil). Kelly closes out this chapter by encouraging the reader to "do one thing every day that takes you out of your comfort zone." If you find yourself lacking inspiration, she provides helpful suggestions, such as "try a fruit you've never eaten" and "try tap dancing." As she asserts, "there's nothing more foolish than sitting on your butt when you could be moving your body and having fun."
I turn the page, and the clock rolls over to Wednesday -- "Diet = 'DIE with a T.'" Cute. I bet Kelly would find that Tumblr post that's like "she believed" to be unbearably clever. She wastes no time in letting us know:
I don't believe in diets; diets are for people who want to get skinny. I want you to be happy. If you feel good about yourself, you'll make good choices. If you starve yourself to be skinny, you'll be undermining your sense of self-worth and you'll be unhappy every day. Eating well -- a variety of high-quality, fresh, unprocessed foods -- is for people who want to be happy -- and if you're not happy you won't be hot! Happy is always better than skinny.
This is starting to feel like some sort of word problem from Algebra II. If happy is better than skinny, but hot is equal to happy, diet = die + t??? Kelly tells us that all women fall into two categories: overachievers and underachievers. Being an overachiever is good, and being an underachiever is bad. Here are some things you can do to become an overachiever:
Make good choices.

When in doubt, have fun.

Keep smiling.
Kelly's motivational-phrasebook app apparently starts to glitch out right about here, but she continues on:
Stay positive and move forward. This is your last try at today. Yesterday may not have been great, but, today is better -- you just need to see it that way. The choice is up to you.
The idea of someone being in such a dark psychological place that they are able to find inspiration in those words is so deeply sad to me that I can hardly bear to consider it. Thankfully, Kelly has already taken a hard left turn into what I think is some sort of extended metaphor:
I've already said that you need to treat your body like a Ferrari, but maybe you prefer a Maserati, an Aston Martin, a Corvette, or even a Bentley. Whatever your luxury car of choice, if you treat it well, it will increase in value; if you treat it like a bargain rental car, it's just going to wear out -- and being worn out is not hot!
Ah, yes, I'd momentarily forgotten that cars almost always increase in value after they're purchased, and don't have a culturally ubiquitous reputation for losing most of their resale value immediately. Solid analogy. Apropos of nothing, we get a "HOT Tip" list of "model diet secrets that DON'T work." I'm extremely glad that Kelly encouraged us to take notes while reading -- I'd be devastated if any of these pointers had escaped my attention.
Eating Kleenex to make yourself feel full does not work.

The Graham cracker diet does not work.

Drugs do not work.
Well, I suppose this clears up some Scary Island confusion. Had Kelly indeed been doing meth (as the reported cat-pee smell might suggest), she would be fully aware that many drugs are, in fact, extremely effective ways to lose weight. But lest you start to lose faith in the expertise of our fearless leader, read on: "when it comes to food choices, I've probably made every mistake in the book." By which she means that she ate Chinese chicken soup before giving birth to her first daughter and it made her sick, so she ate a turkey sandwich before giving birth to her second daughter and she didn’t get sick. To be perfectly honest, I'm struggling to find a way to apply this wisdom to my own life, but I'm sure it will become clear in no time!
Kelly is relatable for the first time so far in the following passage:
When I was accused of being a "bitch" on national television, I was really upset. My response was to find comfort in Mexican food and margaritas for lunch and dinner three days straight.
But we promptly return to form on the next page as she recounts her daily diet of "2 green juices," "a KKBfit lunch," and "a KKBfit dinner." I'd like to take a moment to appreciate how generous it is of Kelly to share her wisdom -- earned through a lifetime of catastrophic missteps -- so freely. It certainly didn’t come without a cost, as the following anecdote illustrates:
On the last day of my juice fast, I took my older daughter to a Yankees game where we gorged on sushi. (Yes, they have sushi at Yankee Stadium) As a result, I was stuffed and blinded by carbs when A-Rod came up to bat and hit a home run. Was I able to savor that A-Rod moment with my daughter? Absolutely not. I was in a food coma. Will I ever let myself be thrown into a food frenzy again? No! Lesson learned: I made another stupid food choice, and because of that choice I missed that home run moment with my daughter. From now on, when I go to a Yankees game I'll have a small hot dog instead….I want you to do the same.
Verily! Heed her words of wisdom, lest ye not also lose the precious chance for thine own A-Rod moment.
But don’t think this caution means that you have to get caught up in the minutia of your day-to-day. On the contrary, appropriate planning means "you can stop obsessing about your carrot intake and concentrate on what it is that's going to make you a great person in life." To help illustrate this point, Kelly introduces us to the "Kelly pie." Otherwise known as a pie chart. This is a helpful way to really visualize how much time you'll have now that you can cut that pesky carrot-pondering out of your day! Kelly even offers some thoughtful "hints" to divide your pie:
  1. Celebrate your own health. We take health for granted.
  2. Get up in the morning and say, "I'm so grateful to be where I am and look the way I do," no matter what your size is.
  3. Tell yourself you look HOT, because you do.
  4. Believe in your ability to make good choices today and every day.
  5. Be mindful of what you eat. If I have to be mindful of what I eat, so do you. We're in this together.
Ooh, sorry Brad, I won't be able to make it to this afternoon's meeting -- it actually conflicts with my daily session of believing in my ability to make good choices today and every day. No, I understand how that could seem like an abstract sentiment rather than something that actually takes up time within your daily schedule, but if Kelly has to do it, so do I! And to be honest, my day is packed enough as it is -- it takes at least a second or two for me to tell myself I look HOT (because I do!), and I'm just worried that if I try to squeeze anything else in, it will cut into my mid-morning health celebration. Wish I could help!
In a strangely threatening aside, Kelly commands: "Write down what you ate for the last two days. Don't lie. We can start fresh tomorrow, one bite at a time."
In a section titled, "What I Eat Every Day," Kelly enumerates her "three go-to breakfasts": "two oranges or a plate of mixed berries if I'm not going to be very active, all-bran cereal or some other high-fiber cereal with almond milk or unsweetened coconut milk if I'm going on a long run, riding, or doing something else that requires extra energy, and on weekends, I love making pancakes to eat with my girls." As should be apparent, this is far more than three breakfasts. I am irrationally angry, in the same way I was when a Bachelor contestant said their favorite food was a charcuterie platter. That's cheating. (And yes, I do strongly identify with my Virgo moon, thanks for asking.)
Kelly inexplicably (apologies if I've used that word for the zillionth time already) tells us that "a plastic cup that says 'Forced Family Fun' from www.themonogramshops.com makes the smoothie go down with a giggle." Also, "sitting alone in front of the TV eating ice cream is not hot!" We are then introduced to one of Kelly's more advanced strategies, which she calls "Energy Economics." This means that you might need to eat more on days when you are busy and/or exercising, and less on days when you're relaxing. So many innovative ideas, this book has really packed a punch for its < $5 price tag!
Another ingenious idea? "Stuff cabbage, sweet peppers, tomatoes, or even onions with ground meat, chicken or turkey seasoned with salt and pepper. Bake until the meat is cooked through and the vegetable is softened." Granted, I have been a pescatarian for almost a decade at this point. But disemboweling an onion, jamming it full of hamburger meat, and cooking it for some indeterminate amount of time at an unspecified temperature seems…wrong.
Circling back to her theory of Energy Economics, Kelly explains,
If I don't eat [well], I'm violating my own laws of energy economics and my body goes either into inflation mode (too much energy when I don't need it) or recession mode (not enough energy in the bank for me to draw from). The key is to create economic equilibrium: eating well so that I feel good, which allows me to be happy.
I am begging someone to start a GoFundMe where we raise money to pay Kelly to explain how the economy works. The next page introduces us to "The KKB 3-Day Supermodel Diet," which is less of a diet and more a random assortment of miscellaneous health-related sentiments that reek of the 2009 pro-ana tumblrsphere:
Chew your food 8 times instead of 3 or 4.

Brush your teeth and chew mint gum as soon as you finished eating. When your mouth is fresh and minty, you'll be less tempted to eat again.
The final tip ("nurture yourself") includes a reminder to "blush your checks [sic]." Which may be a typo, but could also very well just be some strange Kelly saying that no one else has ever used in the history of the English language. On the next page, we're introduced to "Kelly's Food Plate." Which other, less sophisticated people typically refer to as the food pyramid. Kelly also takes a brief aside (in a feature box labeled "hot button issue") to expound upon her favorite delicacy, the humble jelly bean:
If you're a fan of the Real Housewives of New York City you probably remember that on Season 3 I took a lot of flack for eating jelly beans and talking about processed and unprocessed foods. I was actually making light of that food snob moment. Who stops at a gas station and asks for carrots? Did you bring your organic food cooler with you on this road trip? The important part is not to be a food snob; but when in doubt choose the best option. Sometimes it's better to be happy than it is to be right. Was I able to make my point? Clearly it wasn’t in the cards at that moment.
This is a truly stunning synthesis of her experience. Underestimate Kelly at your own peril -- this girl has been playing 4D chess for longer than we know.
The chapter continues with some tips from Kelly on how to make the most of your meal planning and shopping experience. And no -- you have no excuses:
There's absolutely no reason why you, wherever you live, can't eat "colorful" foods. All over the country there are "gi-normous" supermarkets where fruit and vegetable aisles are bursting with every color of the rainbow.
I am starting to get a "gi-normous" headache trying to make sense of this chaos. Kelly's advice that we can "mix and match what's there to make a FrenAsian or an ItaloGreek meal" is not helping. We also get some tips for how to grocery shop responsibly:
  1. Always go with a list and never buy more than two items you planned on taking home.
This is incoherent, right? I know I need to wrap up Part 1 of this write-up pretty soon, because I've read this sentence at least two dozen times trying to make some sense of it, and am still at an utter loss. I assume she's left out a negative somewhere, but at this point, I realize I've already thought about this tip for approximately ten times longer than Kelly ever has, so I'll move on.
For the third or fourth time so far this book, Kelly segues into a literal grocery list. To be fair, this is a very effective strategy to take up several pages with minimal text. And what could be more compelling than
Shitake/oyster mushroom combination packs

Dog treats

Lavender pepper
Truly the voice of a generation! Decades from now, English teachers will be teaching their students about a fabled wordsmith who once uttered those eternal words, "shitake/oyster mushroom combination packs." Because this book has absolutely no respect for logical cohesion, we are hurled immediately into a diatribe about how expensive it can be to buy organic -- "I recently walked out of an organic market having paid $400 for just three bags of groceries." As I read on, however, it becomes quickly apparent that Kelly has no idea what the concept of 'organic' even means:
"Organic," in any case, seems like something of a misnomer to me. I know the Food and Drug Administration has regulations for certifying foods organic, but to me, for foods to be truly and totally organic, they would have to be grown in a test tube or a greenhouse with no exposure to the natural elements.
Well, sure Kelly. If that's what you would like to use the word "organic" to mean, be my guest. She tosses us another crumb of helpful guidance, but it only serves to make me feel exceptionally sorry for Kelly's daughters and everything they have to endure:
Plate your food as if it were being served to you in a fine restaurant. Use a fancy foreign accent as you invite everyone to come to the table. Or try saying it in French. My girls love it when I announce, "Le dîner est servi!"
We learn in yet another "HOT tip" that "fast food doesn't have to be fat food," and Kelly tells us for the eighth time that she eats two oranges every morning. In what has already become a recurring theme for me in this book, the following passage makes me desperately curious to know how Kelly thinks science works:
One question people frequently ask me is whether I believe in taking vitamins or supplements, and the answer is "yes, I do," because, even though I know my diet is healthy, I can't be sure that I'm getting all the nutrients I need. All the vitamins and minerals we need can be found naturally in foods, but how do we know, even if we're eating a healthy diet, that we're getting everything we need?
I flip back two pages to confirm that Kelly told us quite recently how important it is to read nutrition labels to know what is in the food we eat (to make sure we avoid foods "whose labels are full of words you can't pronounce"). Exactly how she is reading these nutrition labels yet still manages to have no inkling how anyone could possibly begin to assess their vitamin and mineral intake eludes me. She continues:
I don't want to take that chance. I think of the food I eat as fuel and vitamins as my oil -- my body's engine needs both. Vitamins and supplements are not food replacements, but we're exposed to so many environmental toxins on a daily basis that I believe we need to supplement our diets to counteract all the harm those substances can cause.
I can certainly think of something that is causing harm to my psychological stability at this particular moment, which I should probably take as a sign to wrap things up for today and go read some incredibly dense Victorian prose or something to remind myself what a properly constructed sentence looks like. Promise I won't leave you waiting for long!!
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I Read It So You Don't Have To: Secrets of the Southern Belle (by Phaedra Parks)

I hope the past few days have been restful and rejuvenating for you all, but -- as I'm sure you must have learned by this point -- the journey to personal betterment is an eternal endeavor. We haven't got a moment to waste, so let's bid adieu to the sunny serenity of the California coast and settle in down South with Real Housewives of Atlanta's Phaedra Parks, as she descends from her ivory porch swing and illuminates the esoteric in Secrets of the Southern Belle: How to Be Nice, Work Hard, Look Pretty, Have Fun, and Never Have an Off Moment.
True to the title's descriptive and straightforward sentiments, Phaedra begins the book with a concise synthesis of the worldview she hopes to present:
I believe every woman should be a Southern Belle or minimally aspire to being more ladylike, charming, and intelligent, because we should all be treated well.
As she continues, we get our first glimpse of the deep well of compassion that underlies Phaedra's mission to improve the lives of those around her.
Honestly, I sometimes feel sorry for women of northern persuasion. There they are rushing around in their baggy, drab clothes, doing everything for themselves and looking like they just rolled out of bed. They don't seem to understand there's a better way.
Thankfully, I no longer have to count myself among that witless horde. I feel like, until this fateful moment, I have been living like one of those people from the black-and-white "before" footage of an infomercial -- haphazardly bumbling through the most menial of daily tasks with no way of knowing how much brighter my world could be. Phaedra has freed me from Plato's Cave, and I have no choice but to follow her instruction and strive to shape myself in her image.
A true Southern Belle is known -- first and foremost -- for her fundamental kindness and compassion towards others, so it is only appropriate that the book's first section is succinctly titled, "Be Nice." However, even this simple directive has been trampled by the corrupting influence of the modern world. As Phaedra laments,
Unfortunately, as we see more migration from other parts of the world, we also see an increase of poor manners and rude behavior.
She elaborates, providing specific examples of the personal injuries incurred as a result of these unmannered interlopers.
I find it particularly odd in business, when the salespeople or tellers don't speak or thank you for your patronage. Don't they realize that without customers they would not have a job?
I, too, find it offensive when minimum-wage workers have the nerve to act like actual human beings rather than automatons at the mercy of my personal whims, and I appreciate that Phaedra is bold enough to ask the question that has undoubtedly been on the tip of our collective tongue. Yet somehow, she still remains humble enough to freely admit where she has room to learn; here, she lets the reader in on "something I've never quite understood about non-southerners:"
They're suspicious of basic southern warmth because they're worried it's insincere. But at the same time, they will tell you the most inappropriate things! They tell you stuff about their health that you don't want to know. They launch into crazy stories about their terrible childhoods and how misunderstood they are. They complain about what happened long ago, and they fret openly about the future. Then they tell you what they paid for things and you want to crawl under the table.
Frankly, that's not very attractive.
What is attractive, then, you may ask? Effusive compliments, for one thing -- "I don't know why some people are so concerned with being sincere, when being nice is so much more effective." We also learn to "never contradict anyone, even if you know they are wrong." Phaedra illustrates this particular lesson with the following example:
If someone tells you that your taxes are due on April 30 instead of April 15, you look puzzled and say, "Goodness, I had no idea. Did they change the date?"
And what happens after that? Either the person says yes and you're forced to play along with whatever bizarre delusion and/or power-play your companion is currently indulging, or they say no and you say -- what? "Right, of course, I knew that the whole time!" Or, "Gotcha! It's April 15th, you incompetent fraud!" Or maybe, "I don't even know what taxes are -- money is for menfolk!" I just can't imagine any of those scenarios playing out with less discomfort than a simple correction, but after four years living in New England, I can only assume that's just northern negativity clouding my vision.
We are next presented with a list of "compliments that come in handy," a few of which I've transcribed below for immediate incorporation into your own phrasal repertoire.
What an interesting way to think about it. (Good for a point on which you disagree with someone.)

You thought of every little detail; I love a meticulous lady!

Wow! That is so original. I would never have put it together like that. (In this South this might mean, "I hate it," but in a polite way.)
Boss Babe is out -- Meticulous Lady is in! Phaedra reminds us to keep health concerns -- "especially female issues" -- far from polite conversation, then shifts gears to a much-needed lesson in verbal comportment. It's not just their "attractive regional accents" that distinguish Southern Belles from their less-attractive northern counterparts; they also devote great attention to evoking grace through their cadence and tone.
Sometimes northern women can sound awfully abrupt. It's just a habit they have, poor things.
If you'd like to take your place amongst esteemed gentility, however, I urge you to change your ways! For one thing, when speaking, "slip in something affectionate so that a very harsh reality doesn't come across as rude or abrupt." For example, see how much unpleasant confrontation is avoided with the following turn of phrase:
Darling, don't you know you're too smart and pretty to be the town drunk?
Silly girl, haven't you heard? Addiction is for ugly people! You should also feel free to use these compliments liberally throughout conversation -- "You don't have to mean it, you know." As an example:
If you can tell that someone has put a lot of effort into a particular aspect of her outfit, just draw attention to it. Sparkly stars-and-stripes high heels could be terribly tacky, but you bet they're supposed to be noticed, so go ahead and do it. "Those are certainly patriotic shoes!"
Let me take a crack at it -- This book certainly has a lot of words in it! Writing a book is such an impressive achievement -- I'm sure it feels so rewarding to finally see it In print! And I love the way you occasionally use infinity signs as bullet points -- it's so evocative! I think I'm getting the hang of this!
"Another southern difference?" As Phaedra informs us, "we try not to make direct requests. It just sounds so forward and frankly unpleasant if someone comes right out and says what they want from you." Phaedra's Starbucks barista must really despise her -- If it isn't too much trouble, could I bother you for something to drink? No, anything's fine -- I wouldn't want to impose.
Almost like a modern-day Rosetta Stone, the next passage introduces us to the nuanced connotations that pervade a true Belle's vocabulary. For example, Phaedra tells the reader that "if I tell someone 'Goodness, you must have spent all day on your hair. I am so impressed!' it really means I hate it." Before I manage to convey how impressed I am by the book before me, I read on to learn that "when you're discussing a homely girl, you generally say, 'She's so smart!' The general thought is you can't be both ugly and dumb. God wouldn't be that cruel." Please excuse me while I take a few hours to re-analyze every compliment I've ever been given in my entire life.
Now that that's done, here are a few more translations to help you decipher the Belles in your life.
Belle-Speak: She's a nurse-in-training.
Unvarnished Truth: She dates only old men.

Belle-Speak: She's a butter face.
Unvarnished Truth: Everything looks good but her face.

Belle-Speak: Hope he's got money.
Unvarnished Truth: He's unattractive and pays for affection.
The second one is not even really a euphemism so much as Phaedra trying to demonstrate her knowledge of hip modern slang, but I digress. We transition into advice for conversation starters -- "don't throw them complicated or controversial subjects like politics, animal rights, or local zoning." Truly, I can't tell you how many times I've been approached at a party with an opener about municipal ordinances, and it just kills the mood like nothing else. Worried about how you'll ever find something to talk about under these restrictions?
Don't worry about sounding interesting. "Interesting" is an overrated notion. Just fill the empty air.
That…explains a lot, actually.
Our next lesson is in reference to dinner parties -- "don't make a fuss, unless you're complimenting the cook." In case you're confused as to how this guidance should be interpreted, Phaedra clarifies with some examples -- "'Is there meat in here? I'm a vegetarian' is the wrong kind of fuss." Since I typically ask this question while flailing my arms wildly and making intermittent whooping noises, I completely understand how it could be disruptive amongst refined company. Although I'm starting to get a bit nervous that I won't be able to keep track of these seemingly countless rules, Phaedra's next assurance puts my mind at ease: "If all else fails, remember the secret weapon of the Southern Belle is delicate helplessness."
In the next passage, we learn that, "if there's any characteristic that defines a Southern Belle, it's her habit of firing off little notes on any occasion." Just as with verbal compliments, these notes require little to no basis in factual reality -- "obviously it's perfectly all right to exaggerate." But while truthfulness is more or less dispensable, your choice of writing implement could have grave repercussions. As Phaedra exhorts, "Never, ever write a letter in pencil. You might as well not bother at all." Within the realm of pens, however, "blue and black are perfectly acceptable, even if they do lack panache."
We return once again to the topic of appropriate subjects for conversation, and are cautioned against asking anyone their age. Of course, wild speculation is encouraged, "as long as you're out of earshot." In the next tip, Phaedra declares: "Don't discuss the cost of anything. Any discussion of cost is just in poor taste." I just can't help picture how much of a nightmare this woman must be at a fast-food drive-through. Our final instruction?
Don't discuss hair color. Men always pretend they don't dye their hair, so you just have to go with it.
At first glance, this seems reasonable enough, especially in the context of the social graces espoused by the book so far. However, Phaedra's attempt at further explanation quickly begins to careen off-course.
For women, it's a little bit more complicated because you have the question of whether the drapes match the carpet, so to speak. And I do know some who dye the carpet to match -- that was the big thing in high school. Now with all this weird waxing, you don't have to do as much dyeing, but that's another thing you don't talk about either!
Let's see if I've got this straight: I should always believe a man about his purported hair color no matter what, but if a woman tries to lie about hers, she'll get caught…because I will inevitably be forced to confront the realities of her pubic hair? An intimate partner, sure, but I just can't imagine this situation arises with enough frequency to merit even the few lines its given in this text. And honestly, at this point, I don't even think I want to know what Phaedra means by "weird waxing."
This section of the book concludes with a final catalog of "the 'She did what?' mistakes." The list starts off strong with "wearing white to another woman's wedding." However, by the time we end on the most unimaginable of atrocities -- "drinking beer from a bottle" -- I'm beginning to wonder if this list was actually supposed to have been titled "things the sexy homewrecker does in a bro-country music video."
The following section is titled, "Work Hard," and I am immediately inspired to do exactly so by the implicit challenge thrown down in Phaedra's opening lines, in which she coquettishly asks, "Who always delivers a presentation on time, with the printed materials perfectly written and proofread?" I'm usually quite good at taming my most pedantic impulses, but contrarian passions I never knew I had are foaming at the mouth to find an upcoming typo and self-righteously call her bluff. Although perhaps I should find a more feminine way to phrase that; as Phaedra cautions, "we don't like to think of ourselves as driven, because that sounds so neurotic and unpleasant."
We next learn that "you cannot be a Southern Belle unless you understand what it is to be ladylike." But unfortunately, it is all too easy to be caught up in the ways of the world and lose sight of this primary calling.
A lot of women today enjoy being the feisty, brassy, foul-mouthed kind of gal who drinks with men and shows a lot of flesh. They think it's cool.
Phaedra continues and reflects that, "I've heard the argument that this is progress, from the feminist point of view, but I don't necessarily agree." I can never remember -- which wave of feminism was the one with all the feisty gals? But clearly, their agenda has gone too far! How, in contrast, does a delicate Southern Belle behave?
She looks as if she's heard of sex, probably has had sex, but has no plans to have sex with anybody in the immediate surroundings.
I'm not sure exactly how to convey this highly specific sentiment in any other way than purchasing a t-shirt custom-printed with the phrase, "I have heard of sex, have probably had sex, but have no plans to have sex with anybody in the immediate surroundings," so I hope that approach will suffice for now. Phaedra follows up by cautioning us that,
A lady never puts in the shop window what isn't for sale.
Personally, I like to think of myself as more of a museum than a gift shop, but to each their own! We next learn more about the delicate balance a Southern Belle must achieve in order to maintain her esteemed position. For example, while "she doesn't cuss and doesn't talk dirty," frigidity is similarly unbecoming -- "if somebody tells a good dirty joke in her vicinity, she'll laugh." I'm barely a third of the way through this book, and I'm already exhausted at the prospect of having to remember all of these hyper-specific edicts. It's no surprise that the Southern Belle has to remain consistently vigilant; as Phaedra intones, "coming from a Pentecostal family, I hate to see a woman down more than two drinks." It seems to me like the simplest way to avoid such emotional turmoil would be to simply refrain from compulsively tallying the beverage intake of strangers, but I soon learn there are far more perilous hazards lurking around every corner. Phaedra shares her personal strategy for avoiding the very implication of incivility in the following excerpt:
I don't ever go to the bar at a party; I think that just looks terrible. If I must have a glass of wine or crave a fruity adult libation, I'll ask a nearby man to procure it for me.
Sir! Procure me a fruity adult libation -- tout de suite! But I would hate to diminish the male gender by implying that they're only good for the acquisition of potables; no -- men can be leveraged in an increasingly broad array of day-to-day tasks. As Phaedra shares:
I have friends who have never in their lives pumped gas for their own cars. They will ask a complete stranger to do it for them. One of my besties from New Orleans will flag down a man, give him her credit card, and have him pump and pay for her gas.
Honestly, I can't help but wonder if this might actually be some kind of avantgarde performance art, in the tradition of Marina Abramović's Rhythm 0. Because the idea that this gambit has never gone horribly, horribly awry truly strains credulity. As I read on, however, I learn that my current train of thinking is sorely misguided.
Sometimes when I'm at a grocery store the fellow bagging the groceries will ask if he can take them out to my car. Why would you say no to this? But sometimes women do. And I look at them and sigh and think, "Poor thing. She has a lot to learn."
Thankfully for my personal development, the next chapter — titled "A Crash Course in Being (Selectively) Helpless" — promises exactly the sort of content that I so desperately need to understand. As Phaedra explains, a Southern Belle is "never intimidating, because some things she just can't do on her own." She goes on to offer concrete examples of how to incorporate this ethos into your life on beginner, intermediate, and expert levels.
Experts: assume help will arrive. Flat tire? Pull over to the curb, and don't sweat it. Can't figure out which wrench to buy at Home Depot? Or how to program your DVR? This is what former boyfriends and other gentlemen are for. Believe me, the age of chivalry is not dead.
Rent due? Don't sweat it -- a gallant gentleman likely already has a check in the mail. House burning to the ground around you? You should know a Belle doesn't walk down the hallway on her own two feet! Bear attack? I'm sure a male bear is just around the corner, ready to jump in and defend your honor!
Without a hint of irony, we transition to Phaedra's advice for the workplace. We learn that the quintessential gentlewoman is savvy, competent, and always at the top of her game. For instance, at her workplace, "she figures out how to work the coffee machine and the copy machine." With that kind of go-getting attitude, the Southern Belle will be bound for the C-suite in no time! Provided, of course,
She never does that thing I hear of in the North sometimes of telling you how little she paid for something. Why would you brag about bargains?
I can't hear the phrase that thing I hear of in the North in anything other than the voice of Tinsley's mother, Dale. Except she would probably use it in reference to something like "giving compliments to your daughter" or "weight gain." Regardless, a more appropriate question at this juncture might be, "Are you sure this book was proofread quite as judiciously as you claimed?" As I scan the page, my eyes happen upon the line:
10 percent for tithing, if your religion encourages tithing, which mines [sic] does.
Of course, it would be entirely uncouth for me to brag about my typographical superiority in this context, so now seems as good a time as any to exercise some of my newly acquired techniques. Oh, Phaedra -- bless her heart! I suppose we can't all be detail-oriented, can we? It must be nice to be so casual and carefree when you express yourself!
Without further ado, however, we move along to our next lesson -- "People don't know when you're hungry, because they can't hear your stomach growling, but they definitely know when you're homeless." To be honest, the more I think about this statement , the less sense it makes to me (people…can hear your stomach growling?). Luckily, with the jam-packed schedule of a Southern Belle, I simply don't have time to dwell on the issue for a moment longer!
Our next tutorial? "If you have one fabulous pair of shoes, you will wear them to church. It is the very least you can do for Jesus." As we all know, Jesus appreciates sweet kicks, so he loves nothing more than to see you rock the newest styles when you drop by on Sunday. And besides -- the higher the heel, the closer to heaven! Phaedra summarizes the Southern Belle's can-do attitude with the line: "We all may not be sitting around big ugly Formica boardroom tables, but we get things done." As someone who has only ever attended meetings held around moderately sized tables, I find this to be a validating sentiment.
When it comes to extracurricular pursuits, "beauty pageants are important." However, "as much as she loves performing, the Belle will not take to the stage: some of those theater people are just too peculiar, bless their hearts." Honestly, Phaedra and I come down on the same side on this one. But I will have to heartily disagree with her next passage -- with respect to traditions of stepping within Black Greek Life -- in which she states,
The traditionally white organizations don't have anything comparable.
Um, excuse me? Have you never seen this iconic video?! However, Phaedra does reassure us that she's far from ignorant in the ways of the world. As she states, "I have read about hookup culture and known a few easy women." Of course, easy men don't exist -- or at least, that's what I've read in all the most prominent textbooks regarding hookup culture. But don't mistake Phaedra's awareness for acceptance -- "that doesn't mean I like any of it." However, this sentiment is belied just a few paragraphs later, when our author recalls:
I offended the mother of one of my best friends once by booking some exotic entertainment at this friend's birthday party. My friend loved the anatomically exceptional dancer, but her mother was livid.
I'm sure that it was only your friend who loved the "anatomically exceptional" dancer, and I assume this must have been one of your aforementioned token "easy" friends, besides. A Southern Belle, in contrast, is interested in serious, long-term relationships. And for this purpose, "it would be much better to marry a young man that you can train. I have always said that I would rather be a babysitter than a geriatric nurse." Yet even these kinds of discrepancies seem trivial in comparison to the boundless passions of eternal love. As Phaedra shares,
I want Apollo and me to celebrate our fiftieth anniversary, so I try to overlook momentary annoyances.
That aged well. Bless her heart.
We're soon treated to a cheeky list of "what her husband doesn't know," which echoes several key themes from earlier in the book -- most notably in its bizarre fixation with pubic grooming.
He doesn't know what her true hair color is, because the curtains always match the carpet.

He doesn't know how often she waxes, or exactly what waxing entails.

He doesn't know that she has her own credit card, her own savings account, and a safe-deposit box.
I've got to say, that last one hits just a little bit different with hindsight. Always timely, however, are Phaedra's views on the importance of the homemaking arts. In this evocative passage, she describes the primal horror of an encounter with a woman tainted by an unimaginable curse:
A nice lady from another part of the country recently confessed to me that she doesn't know how to do any crafts. In fact, she said, she gets all nervous and antsy in crafts stores, because they're so full of things she doesn't understand. I laughed like I thought she was joking, but really, I felt bad for her. Imagine not knowing how to make all those cute objects that brighten up lives in the South! I shudder to think what the inside of her house looks like!
With that fable still ringing in my ears, we transition to the next section of the book: "Look Pretty." Phaedra reflects, "I am always shocked when I leave the South and encounter the enormous number of women who don't seem to understand how their clothes should fit." Now feels like an appropriate time to draw attention to the book's back cover, in which an open-mouthed Phaedra swivels her torso in such a way as to create a bulging protuberance across one half of her chest. In awe of her commitment to inclusivity, I now realize this could only have been an intentional choice to make herself seem more approachable to us northern oafs, and for that I am eternally grateful.
Phaedra goes on to inform us that, "personally, I prefer skirts and dresses over pants." However, although "high-waisted pants and pants with visible hem cuffs are quite elegant and ladylike," one should take care never to forget that "minimalism and menswear looks are just puzzling and not appealing to a Belle." I, too, must admit that I find menswear looks puzzling -- a girl? in boy clothes? I just can't make heads or tails of it! And this is far from the only contemporary fad that baffles the true Southern Belle. As Phaedra continues:
I've never understood the appeal of the natural look. It's so easy to improve your appearance; why wouldn't you take advantage of the many beauty aids available to you?
In a frankly unexpected dig against the ceramic arts, Phaedra notes that "unless you are a professional potter (and I don't think Southern Belles generally are), your nails need to be clean and filed." More generally, your physical proportions should remain mild and inobtrusive:
Ever since voluminous behinds became fashionable, I often see these lumpy, huge derrieres on women with legs as thin as a chicken's, and I think God would never put a rump roast on toothpicks, so why did you do that?
That's why I always caution my friends to pair their butt implants with a battery of leg implants, in order to really round out the overall contour of the body and mimic that structurally stable, God-given look. After all, as Phaedra quips: "'Knowledge is power' -- that's my motto." But this knowledge doesn’t come without a price; being as world-wise as Phaedra often requires direct confrontation with the atrocities of today's world. As she recounts, for example: "I was astonished to find out that not every woman possesses a lint roller." It's truly a tragedy to learn how the other half lives!
We are next informed that, "you have to have your ears pierced, but only one hole in each ear." The consequences for an infraction of this critical edict are left unvoiced, from which I can only assume that they are swift and merciless. Any self-respecting Southern Belle has a taste for the finer things in life, and Phaedra is no exception. As she remarks:
I love diamonds; I'd have a diamond duvet if I could afford it.
Because I am less fiscally endowed, I have had to settle for stuffing my duvet with assorted Swarovski crystals, at least for the time being. However, I'm eager to upgrade -- I can only imagine that the extra hardness of the diamonds will add a satisfying acupuncture affect to my nighttime regimen!
Phaedra moves on to fashion advice, and cautions the well-heeled Belle to remain conservative in her fashion choices. But don't worry -- there is a time and a place to let loose and express your more artistic side. Or, as Phaedra says, "something a little funky or ethnic may even be appropriate from time to time." To further illustrate this principle, she explains: "If I were going out West, for example, I might wear some turquoise bracelets."
But some things are a bridge too far! Any woman with a modicum of dignity would know never to be caught dead in "polar fleece," "a naughty-nurse costume," or "footed pajamas." We are also encouraged to carry around a hand fan -- "the elegant way to stay cool" -- as well as a "small leather-bound notebook for jotting down inspirations." I lose my train of thought for a moment, caught up in a daydream about the ingenious wonderings that must be contained within Phaedra's hallowed journal. But I'm brought back to reality by a declaration of "what's not in my purse," beginning with the stern pronouncement: "any kind of contraband substance."
Our pilgrimage to polite society continues with a comprehensive exploration of the monogram's social gravitas. As Phaedra intones, "I've even seen cars with a very discreet monogram on the driver's door." But with light must come darkness, and the next chapter bravely confronts an issue many others would fear to face: "Looking Like a Tramp" ("There, I came right out and said it," Phaedra breathlessly gasps below the harsh text of the passage's title). She gathers herself together and courageously reports, "some women look downright sleazy."
Alas -- even more tragically -- couture catastrophes are not restricted to those of legal majority. Phaedra heroically pulls back the curtain on a nationwide epidemic of wardrobe misconduct being perpetrated against society's most vulnerable:
I saw a picture not long ago of some hippies or hipsters or whatever you call them from some remote city. The parents looked the way you'd expect them to look, a little bit bedraggled, but the worst thing was they had this adorable little baby all done up in a black onesie. And as far as I could tell, it wasn't even Halloween!
How to combat this terrifying trend? Phaedra offers words of wisdom: "Little Southern Belles always look sweet and appropriately girlish." Specifically, we are encouraged to incorporate design elements like "tasteful, conservative rickrack." By way of further explanation, she clarifies that, "what they don't do is dress like Lady Gaga in dresses made of butchers' best cuts of beef." I'm disappointed to learn that my idea for an Etsy store selling bespoke meat-based children's clothing might be a nonstarter, but I suppose I appreciate our author giving it to me straight.
Another childcare commandment?
No costumes outside the house. Of course every little girl loves to play dress-up. But I truly dislike seeing Snow White or a fairy princess trailing along behind her mother at the Piggly Wiggly.
As she sits in her living room, most likely waiting for a man to come to her aid for some reason or another, Phaedra is struck by a sharp, blazing pain. As the flash of blinding torment subsides, she catches her breath and shakes her head wearily -- another costumed child has gone into a grocery store. Forgive their guardians, for they know not the harm their actions have caused to our author's delicate and genteel sensibilities.
But it does us no good to dwell on the darker side of life! Rather, we'll move right along into the book's final section, "Have Fun." However, this does not seem to be exactly the same kind of "fun" colloquially mentioned in mainstream circles. Rather, the Southern Belle defines fun with the principle, "everybody needs to know that you made an effort." For example, "if you're pouring punch into paper cups for a gaggle of seven-year-olds, put a spring of mint in it." My previous experiences in the general vicinity of children lead me to believe that at least 75% of the seven-year-olds in this group would respond to this elegant enhancement by dumping the punch out on the ground because it has a gross plant in it. Maybe that's part of the fun?
No analysis of Southern culture would be complete without a discussion of that most hallowed of pastimes -- college football. And although "only a really unusual woman watches football alone," it is imperative that a Southern Belle attend the social events associated with the on-season. What's more, she should take care to do with impeccable style. As Phaedra laments:
Sometimes I see pictures of women in store-bought football jerseys and I feel sorry. A store-bought jersey does nothing to flatter the feminine body.
As for the game itself, minimal understanding is required -- "Naturally a Belle knows how much men enjoy telling her things, so she isn't shy about asking questions." True to her generous spirit, however, Phaedra nevertheless provides a basic primer in the rudiments of the sport:
Basically each team is trying to get the ball through the tall H-shaped goalposts at the end of the field. […] The problem is that the ball can look awfully little from pretty much anywhere in the stands. There's no shame in watching the video replay to see what really just happened.
As a final tip, Phaedra suggests that "belles whose husbands have season tickets might even invest in matching linens and china." Our next unit of instruction concerns the arrival of a newborn bundle of joy; as we learn, "the birth of a baby is a big deal in a southern family." It's so interesting to learn all of these unique cultural details! I don't know if I've ever heard of another culture that places such importance on birth -- I'd love to get an anthropologist's take! There are also strict guidelines to which one must adhere regarding the naming of a debutante-in-training:
A Southern Belle's name:
-- is obviously feminine.
-- is two syllables or more (names like Ann or Joan seem abrupt, like so many Yankees).
-- is a real name, not a geographic feature like Sierra.
-- means something. Preferably something nice.
Once born and appropriately christened, children should be painstakingly shielded from the contaminating influences of the world at large. Phaedra explains that "pop culture is full of children behaving disrespectfully." Without the slightest suggestion of self-reflection, she goes on to declare that "besides, we think TV characters are basically tacky."
Phaedra reiterates a few of the courtship commandments mentioned previously, most concisely in the adage, "Belles don't date losers." And, as any suitor worth his salt should know, "a date with a Belle is no time for a boy to experiment with 'alternative' clothes or grooming either." Instead, a Southern Gentleman takes care to keep his language clean from distasteful or offensive language -- "For instance, why say 'liquor' when you can say 'adult refreshment'?"
As we near the end of the book, it seems only fitting that we take a few pages to cover the traditions and rituals associated with life coming to a close. Buttressed by her extensive knowledge of mortuary science, Phaedra instructs us:
Postmortem is no time to experiment with cosmetics. No one wants their sweet aunt Gertrude looking like some ashy Jezebel when she meets Jesus.
The passage concludes with the brassy observation, "we don't usually cremate in the South; we figure if we wanted to burn we'd just live recklessly and go to hell."
Before the book closes in earnest, Phaedra shares a few of her special, meticulously developed recipes. The most evocative of her culinary optimizations is a recipe for sweet tea, in which she thoughtfully informs us, "sweetness can be personalized by adding more water or ice to the tea."
The book's final pages contain an instrument designed to measure the effect of the preceding 252 pages on one's essential courtesies, charmingly titled "The Belle-O-Meter Quiz." As Phaedra explains:
So, ladies, how are you doing? I'm sure you've all been very attentive to my suggestions and are amazed by the results. You're probably totally used to a steady diet of compliments and flirtation and invitations. But here's a little quiz in case you feel the need to measure how far you've come.
If you'd like to take the full quiz, you can do so here. But if your busy Belle schedule doesn't permit you to devote that much time to something so self-indulgent, a few example questions are provided below:
Your routine greeting when you meet a new person is:
a. A surly glare.
b. "Hi."
c. "Well, hello! How are you today?"

If your gentleman friend brought you a corsage to wear on a date you would:
a. Put it in the refrigerator. Nobody wears corsages nowadays!
b. Pin it to your coat collar and check your coat.
c. Pin it in an unusual spot like your waist or behind your ear, after extracting one little blossom to put in his lapel.
The answer key informs us that answering mostly C's means that "you are a genuine Southern Belle." As Phaedra goes on to suggest, "maybe it's time to share your new skills with a friend and pass along this book. I hope it's been helpful to you." As a book hoarder of the highest order, I will have to skip that suggestion, but I am nevertheless thankful to move one step closer to self-actualization with the help of another Real Housewife. Until next time!
Upcoming plans in comment below!
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I Can Make You Hot!: The Supermodel Diet (by Kelly Killoren Bensimon) -- Part Two

I hope you all have taken full advantage of the past 48 hours or so to regain some sense of normalcy after our adventures through Part 1 of Kelly Killoren Bensimon's I Can Make You Hot! Without further ado, Part Two:
I resume my journey through the truly incomprehensible mind of Kelly Bensimon with a chapter entitled, "Thursday: Tricks of My Trade." Now that we've learned about the basic building blocks of hotness, Kelly promises to share even more hard-earned advice to help us really kick things up a notch. And, as she reassures us:
I'm actually glad for the mistakes I've made because anyone who doesn't make mistakes doesn't learn, and if you don't learn, you're boring!
And if you're boring, you're not HOT! I think I'm starting to get the hang of this!
One of Kelly's most important life lessons came at her first horse show, when she made an unbelievably devastating misstep: "I decided to have an egg on a bagel from the food-service van." What kind of unimaginable ripple effects did this poor decision set off? I continue on to learn that Kelly "did all right in the competition." And…that's literally the whole story. Kelly legitimately refers to this as "one of my biggest lessons," as it taught her "to never eat more than I normally would." If life-changing breakthroughs were this easily sparked in my own life, I can't even begin to imagine how self-actualized I would be at this point.
At this point in my reading, I have reached the book's first insert, which contains about a dozen glossy color photos from various phases of Kelly's life. Unfortunately, I am far too preoccupied by this picture, in which a carefree, wind-swept Kelly clenches her infant daughter under one arm with all the grace of an NFL wide receiver, to pay the rest of the spread much mind.
We continue on as Kelly introduces new dimensions to the basic tips she's previously introduced. For example, you may have had some vague idea that water was important, but Kelly -- always there to help us learn and improve -- digs into the specifics to make sure we're up to date on the HOTtest tricks of the trade:
Staying hydrated is important no matter what you're doing, so I always try to drink eight glasses or about a liter of water a day. Soda isn't water. Coffee isn't water. Water is water. Drink throughout the day; don't try to get it all down at once. You wouldn't drown an orchid, so don't drown yourself.
I am putting in my formal request for a Public Service Announcement in this format, but using the last line of that passage. Also, Kelly clearly does not know how poorly I tend to my houseplants.
The next page informs us that, "hot isn't just caliente; it's also spicy and sultry." Kelly promptly launches into yet another list of miscellaneous grocery items, this time focused specifically on "red-hot foods." Except it includes entries like "popcorn with sugar and cinnamon," and "Mike and Ike candy," so I'm not convinced Kelly didn't just lose track of the thread entirely by the time we got a few items in. However, this does seem like an appropriate time to introduce this picture, from the book's second photo insert, which clearly depicts the sleep paralysis demon that has haunted my dreams for the past several nights. We're also treated to this chapter's first "hot button issue" panel, in which Kelly pulls back the curtain on the shadowy, pro-salt cabal trying to control us all with their anti-sodium legislative agenda:
We keep reading about how bad sodium is for our health, but if you eat fresh foods that you prepare yourself, you can determine and control the amount of salt you want to use. I, Kelly Killoren Bensimon, am perfectly capable of deciding how much salt I want to put on my food. I don't need anyone else to salt my food for me. I know that the amount of salt I choose to sprinkle on my food is not going to hurt me.
I read on to find a two-page spread in which Kelly expounds, in rhapsodic praise to rival that of Song of Solomon, upon her ardor for her beloved dehydrator -- "I though I was in love with coffee, but now I think my dehydrator is my truest love." Most of the passage is taken up by an unstructured list of the various things Kelly has attempted to dehydrate ("cucumber," "mangoes," "avocado") but she does manage to squeeze in a few infomercial-ready lines -- "Really, you should buy one; I promise you won't be sorry."
Since repetition is the key to reinforcing new concepts, I appreciate that Kelly's next list (of "a few more lean tricks I've learned along the way") repeats a note she originally relayed to us just a few pages ago:
Drink water throughout the day (not all at one sitting).
She's also been thoughtful enough to provide a list of resources for us to use as we soldier on along the perilous journey to HOT. After all, as Kelly says, "I don’t expect you to carry this book wherever you go -- as much as I would love that." As someone who has never before ventured into the wild world of cyberspace, I really appreciated Kelly introducing me to so many fun, useful websites that I might want to check out! In case you, too, just haven't figured out how to navigate this whole Internet thing, I've included a few examples below:
www.amazon.com
One-stop shopping for just about any book, periodical, or product you might want to read or buy in order to get HOT.

www.espn.com
Everything you need to know to stay up to date on any sport.

www.webmd.com
Useful, up-to-date, trustworthy information on medical and health issues.

www.yummly.com
Claims to have "every recipe in the world"
Can't wait to check these out later! That Amazon one sounds super cool!
I'm reminded quickly just how inelegant the transitions in this book are as we move directly from that list into the following:
I suggest that you take a picture of yourself every day…Some days when you're feeling your fattest, you may be surprised to see that you really look great.
Okay, so fat is NOT HOT. Except being comfortable in your body is HOT. And trying to be skinny is NOT HOT. But being skinny is HOT. Thank goodness I still have a few more chapters to go -- I clearly still have a ways to go before I truly understand the logic of HOTness. As it stands, I must admit that I'm a bit baffled.
Of course, returning to the previous bit of advice, Kelly doesn't actually have to worry about taking her own pictures like us plebeians -- "Having been photographed so often has provided me with a permanent retrospective catalogue of my life." The chapter closes with these words of wisdom:
The best kind of vanity is being vain about what you put in your body.
Friday's chapter promises to introduce us to the world of "Hot Couture," and I am excited to see what tips and tricks Kelly has managed to accrue over her lifetime in the cutthroat world of modeling . But first, we abruptly transition to a story about Kelly meeting Madonna shortly after both women had given birth. Kelly had "gained a healthy fifty pounds," which I am led to believe, from the context of the anecdote, is NOT HOT. Madonna, on the other hand, was "flat-stomached" and therefore "HOT and cool." Of course, Kelly reassures us hurriedly that she lost all the weight within the following six weeks and was "actually thinner than I'd been prepregnancy." I am at an utter loss as to what the point of this story could possibly be, but -- blessedly -- Kelly is gracious enough to explain:
So what's the lesson here? That Madonna had personal trainers and chefs to whip her back into shape, and I didn't -- and still don’t. I shouldn't have been comparing myself to her in the first place. My advice to you is: don’t compare yourself to anyone else, only to your own personal best.
This is a perfect example of something Kelly does throughout this book, which is to present a completely reasonable piece of advice (don’t compare yourself to others), but couched within such a bizarre and logically disorganized narrative that by the time I reach the ultimate moral of the story, my brain feels like it's been run through a series of meat grinders, and I'm reduced to just nodding along in bemused acceptance.
We get a "Kelly's Cardinal Rule" reminding us to "let your body be what your body is and be happy with what you've got." I'm starting to wonder if there is some sort of Dr. Jekyll / Mr. Hyde thing going on behind the scenes here, in which two versions of Kelly are frantically grappling over control of the book's body-positivity dial. I'm literally don't even have to flip the page to see Kelly commiserating with us that "we all have days or occasions when we feel fat" and quipping about her "go-to fat outfit." But also:
Stop praying for what you don't have and be grateful for what you've got.
This amount of cognitive dissonance is truly proof that Kelly contains multitudes. Or has recently acquired some sort of debilitating short-term amnesia. Nevertheless, we continue:
But whatever your shape, show it off. Don’t try to hide it. Hiding is not hot.
Kelly next walks us through figuring out which "season" we are, based on the wisdom extolled in "Color Me Beautiful, the groundbreaking book that was so wildly successful in the early 80s." It's no surprise to me that Kelly, who earlier encouraged us to make our lives easier by using our PDAs, finds this to be an exciting new trend to share. Also, in case you weren't aware, "hair color is also important. You can lighten it or darken it or cover the gray." Lighten it or darken it? The boundaries of my mental universe are truly expanding.
Some more fashion tidbits:
Scarves are hippie chic, cool, and always HOT.

If you're narrow, show off how narrow you are with a monochromatic palette.

Ankles are the new cleavage!
Narrow ankles only, I presume. Kelly's selfless, giving nature is highlighted yet again in the following passage, in which she explains:
All these celebrities have stylists who pull the clothes, accessories, and shoes that make them look the way they do. They charge a lot of money for what they do, so why not get some free advice based on my experience.
And what, pray tell, is this coveted advice that Kelly is so lovingly sharing with her readers, free of charge?
  1. Save sweatpants for the gym.
  2. Save PJs for the bedroom.
  3. Dress as if you were the boss.
  4. Remember what Carrie Bradshaw says: "Nothing is casual anymore, even when it says so on the invitation."
  5. Manolo Blahniks are a girl's best friend.
Okay, so far be it from me to complain about the quality of free advice. But. Out of the five pearls of wisdom that make up the "KKBStyle Rules," two of them are rudimentary instructions to wear somewhat-situationally-appropriate clothing, and the other three are the kind of cute sayings that you would find on a piece of poorly bedazzled wall art in the clearance aisle of your local TJMaxx. I'm not impressed.
Kelly next tells us how important it is to eat well and exercise, even "when you're premenstrual or having your period." That way, as she continues on, "you'll feel better because your endorphins will be flowing while your body is sloughing off unwanted endometrium and mucus." To be fair, Unwanted Endometrium does sound like a sick band name.
Thankfully, the mental image of Kelly's mucus slough is promptly booted from my mind by a careening diatribe about the color red (HOT!):
I even painted my nails red the minute I started writing this book. I wanted to see my short red nails tapping away on my Macbook Pro. Almost every red dress is smokin' HOT, and I've never met a guy who doesn't think a woman in a red dress isn't hot. He's a liar if he denies it.
To repeat, Kelly says she's "never met a guy who doesn’t think a woman in a red dress isn't hot." Poor dear got a bit carried away with her negatives, but I'm sure she'll redeem herself in no time:
When I was sitting in the front row of a Marc Jacobs fashion show a few years ago, I wore a full, red short skirt, a tight red sweater, and red open-toed shoes. One of the editors from The New York Times was sitting across from me, and as we were waiting for the show to begin I kept crossing and recrossing my legs to make him laugh.
Sure, Kelly. To make him laugh. I can only assume she must have written some kind of hilariously clever joke on the gusset of her underwear to have had this editor so tickled pink red.
It was a long wait and after a while some guy I didn't know who was at the other end of the row, leapt towards me and screamed that he was obsessed with my feet. How crazy is it that red open-toed shoes and red toenails could create such a reaction. Red is HOT, even stalker HOT. Yikes!
I'm not clear where "stalker HOT" fits into this whole complex web, but it's reassuring to know that a wise soul like Kelly has such a nuanced appreciation of all of the different ways to be hot. She also gives us some "HOT tips for heating up your image." Like,
Put on a pair of jeans and a white tee shirt.

Put your hair in a ponytail.

Put on a pair of hoop earrings.
And also
Wear your jeans a size smaller instead of a size larger.
For some reason not entirely clear to me at this moment, wearing jeans in your actual size does not seem to be an option.
The chapter continues with a reminder to "remember what's on top of your head!"
There's nothing hotter than a HOT head of hair (unless it's a hunky bald guy).
Kelly follows up by offering a list of what she calls "HOT healthy options." Based on the preceding paragraph, you might assume that these tips would have something to do with haircare and hair styling. However, you would be wrong. Instead, we're instructed to:
Enjoy as much watermelon as you like.

Pack a picnic lunch of dehydrated fruit, chamomile iced tea, and mini pizzas made with corn tortillas, cherry tomatoes, and mozzarella cheese. Eat your picnic in the park.

Come up with something fun you want to try and do it!
Personally, it seems like a bit of a cop-out to make one of the items on your list of fun things to do "make up your own fun thing to do." But who knows? Maybe cop-outs are HOT!
Before my faith in our fearless leader starts to waver, however, I read on through the end of the chapter, and my surety is promptly restored:
Besides my hair and my legs, the one thing people always ask me about the way I look is how I keep my teeth so white. And yes, that's also a matter of genetics. I'm blessed with the whitest teeth on the planet, and, no, I've never had them professionally bleached.
The weekend begins as I turn the page to the penultimate chapter -- "Saturday: Heat Up Your HOT Image with Healthy Options Today." Saturdays, as Kelly tells us, are for fun activities. For example:
If you're in the mall, go to different stores and figure out which looks will make you HOT. Ask other shoppers for advice.
Also:
Parks are great for people-watching. Who looks fit and healthy?
I sincerely hope that any and all of my friends would give me a stern talking-to if I informed them that my weekend plans consisted of going to a park and…pointing out people I think aren't healthy enough?
Kelly then warns us against overindulging on late-night snacks or alcoholic beverages, lest we wake up Sunday feeling "bloating, sluggish, and with deep regrets." Presumably, Kelly then proceeded to rail a massive line of cocaine and hammer out the following frenetic spiel:
You're not going to get fat from having a few drinks a week. You will get fat if your routine is to drink, eat late, and then lie around watching television the next day, eating and making bad food choices. Going out is fun, but when you sacrifice the next day, it's never fun enough. Don't have regrets; enjoy every day. This is a life plan, and yesterday isn't coming back ever again.
The chapter comes to a close with a reminder to "wrap up every day with a great big bow and be ready for your next adventure. But before we close out our week of HOT, we're provided with what I anticipate will be an incredibly useful reference material for us all, the "KKBfit HOT Quiz." If you'd like to take the quiz yourself, you can find it here. However, I'm not entirely sure I would classify it as a "quiz," since it seems to be mostly a set of questions followed by Kelly's feedback on various possible responses. For example:
  1. How Kelly Green are you?
I had a Kelly Green Juice -- Wasn't it yummy?
I had a smoothie from the health food store with a splash of spinach -- Great choice!
I had kale chips, spinach, and quinoa for dinner last night -- I bet you woke up feeling great this morning!
Other?
I presume that the lack of response after the "Other?" choice is supposed to represent Kelly staring at me in deranged disappointment for a few painfully protracted seconds. Some questions, like the one above, don't seem to have any wrong answers at all. In contrast, other questions have clear wrong answers, which Kelly wastes no time in making apparent:
  1. Are you getting enough protein? How many days did you eat chicken, fish, or meat for at least one meal?
I had a grilled chicken salad for dinner on three different days -- That's good, but I wish you'd get a little more adventurous in your choices.

  1. How KKBfit are you?
Haven't had a meal since last night, but I'm going to skip breakfast and go on a run. I won't eat anything until lunch. -- Sorry, but starving your body is not KKBfit.

  1. Are you drinking enough?
I drink when I'm exercising but that's about it -- Not good enough! Try harder next week.
The quiz ends, leaving me entirely unsure of whether or not I've actually made any forward progress towards my HOTness goals, but the next page does promise help for those who "still need more inspiration." Here, it seems that Kelly has compiled a loose assortment of quotes, most of which (I have a sneaking suspicion) were found by searching the keyword "hot" on BrainyQuote.com. Also, this masterpiece from Kelly's ex-husband, noted fashion photographer Gilles Bensimon:
HOT--
It is not about the look,
It is not only about the charm,
It is the perfect combination:
Sweet and tough,
Sexy and reserved,
Fragile and powerful,
And definitely smart.
-- Gilles Bensimon
Move over, Rupi Kaur! I hope with every fiber of my being that Gilles Bensimon has published his collected poetry in some kind of volume that I could purchase, read, and have, I'm sure, nothing but positive things to say about. After about a dozen similar quotations, Kelly continues:
Now, as you get ready for Sunday Funday, take a few minutes to think about how you define HOT. Has your definition changed or evolved since you started reading this book? If so, I'm doing my job.
In all honesty, my definition of HOT has definitely been…affected by this experience. So we'll call that a win! Kelly tells us a few stories about times when her friends and family members have come to her for guidance on how to be hot. She explains:
I'm not the food police, but I've made myself the Sven-arbiter (as opposed to Svengali) of what's HOT and what's not.
Case in point:
It's just not hot to belong to the clean plate club.
The chapter closes with a list titled "Why Don't You," which I believe is supposed to be a list of fun activities we can try during a Sunday Funday. Or possibly a list of terrible life hacks for stoned college freshmen:
Use an electric teapot as a clothing steamer.

Make grilled cheese sandwiches or press wraps using a hot clothes iron.
There are very few things sadder to me that imagining someone taking Kelly up on this last bit of advice as a fun way to liven up what must be the most preternaturally boring existence possible. If your idea of fun is white bread and Kraft Singles getting slowly warmed over on your clothing iron, I can only imagine the fit of hysterics that you'd be thrown into by a passable Minions meme.
And that brings us to the end of the week. But not -- lucky you! -- to the end of this book. Au contraire -- the remaining 100 pages or so of I Can Make You Hot! feature dozens of unique recipes from the culinary mind of none other than the indomitable Kelly Bensimon herself. In her intro, however, she makes it clear that
No one on earth would ever call me a chef.
Of course not, Kelly -- they'd call you a cook. Otherwise, it's creepy.
This portion of the book begins, reasonably enough, with Breakfasts. These include such thoughtfully named delicacies as "My Favorite Cereal" and "My Favorite Pancakes." The recipe for the latter begins with the following introduction:
I'm not the greatest pancake maker, and I probably never will be. But what I am very good at is thinking of unusual things and doing them.
Frankly, I can't argue with that. As she continues:
When in pancake doubt, have fun, add fruit, and see if pancakes can be a vehicle for creating great memories for your family.
Next time I'm in pancake doubt, I'll know just what to do! We move right along into the Soups and Salads section, and are promptly introduced to Kelly's "Jimmy Achoo's Chicken Soup." Which is apparently a play on Jimmy Choo and also described by Kelly as "filled with veggie exploitation," which sounds terrifying. Of the next recipe, "Rich and Skinny Cauliflower Soup with Kale Chips," Kelly reflects:
I adapted this recipe from one I found on the Internet. I wish I could tell you exactly where, but I can't.
The recipe calls for kale chips, which Kelly goes out of her way to inform us can be purchased "at health food stores and many well-stocked supermarkets." We also get a few general "HOT salad tips" that can be applied to many of the recipes throughout this book, such as
There are so many different types of lettuces available today! Try different ones to see which you like best
and
When you order a salad in a restaurant, ask for the dressing on the side. You're a grown-up and you should get to decide how much you want to use.
With that under our belts, the grown-ups among us move on to "Meat, Chicken, and Fish." In her recipe for "Grilled Rib Eye with Herbes de Provence", Kelly tells us about meeting the famous chef who inspired this dish:
When I met Eric, who was still in his thirties at the time, he still had dark hair. I was caught off guard because I thought all chefs were older, had gray hair, and smelled like garlic.
So perhaps Bethenny should have taken it as a compliment? Kelly continues,
He's since invited me many times to go into his kitchen and cook with him, but my fear of losing a finger by being overzealous has prohibited me from accepting.
It's unclear to me exactly what this means or why Kelly would even be particularly worried about this possibility. Does she have habit of excitedly snatching vegetables out from other people's knives? Does Eric have a reputation for slicing anyone who dares to get in his way? Before I make any headway with this particular mystery, we're introduced to the next recipe, the "Pencil-Thin Skirt Steak." As we learn, "Everyone looks slim in a pencil skirt, so it's only fitting that skirt steak is one of the leanest cuts of beef you can buy." We get a recipe for "Sultry Roast Chicken" in which Kelly shares with us that "in fact, chicken without ginger doesn't taste like chicken to me anymore." This would be more believable if we weren't, a mere two pages later, introduced to a notably ginger-free recipe for "Second-Chance Chicken." As Kelly explains,
I hate the idea of leftovers. To me, eating leftovers means you're too lazy to start over, and I've never wanted my girls to think that we weren't starting fresh.
In the introduction to the recipe for "Bad Girl Wings," Kelly gives us yet another poignant insight into her life as a mother:
These chicken wings are Sea's favorite. I'm sure she loves them because she knows I love wings (she's a cutie like that).
It would obviously be ludicrous to assume that Sea actually enjoys chicken wings authentically. Much more likely that she just loves them because Kelly does. HOT! In a segment labeled "hasta la vista taco bell," Kelly recounts a traumatic experience in which she "discovered that my favorite food choices [at Taco Bell] added up to 580 calories." To me, this seems like a perfectly reasonable amount of calories for one daily meal out of three, but according to Kelly, I am embarrassingly off the mark. Rather, she sighs, "I guess that means my Taco Bell days are over -- unless I decide to chance [sic] Sunday Funday into Fatso Food Day." Not HOT.
Kelly tells us about the creative process behind the development of the next recipe, "Spicy Sultry Shrimp and Mango Stir-Fry" (which, for the record, is the second recipe to have the word "sultry" in its title).
This was one of the first dishes I made when I started to cook -- as a science experiment. My "method" was to think of foods I loved and which ones I thought would go well together.
Fascinating! Think of ingredients you like and combine them into a dish that you will then likely also like! The next recipe, for "Kelly's Kalamari," features the following introduction:
I still love fried calamari, but it doesn't love me. Whenever I eat it, it goes right to my stomach and makes a little pooch -- eww!
As a reminder, this is the same Kelly Bensimon who told us that loving our bodies is HOT and dieting is die + t. But also, eww!
We trek along into the next portion of the recipe book, succinctly titled "Pizza, Pasta, Potatoes, Grains, Vegetables, and Sides." We get a recipe for "Pizzzzzzzza!," which instructs the reader to obtain pizza dough, pizza sauce, mozzerella cheese, salt and pepper. Spread out the dough, add sauce and cheese, and cook! This is yet another time I'm glad Kelly told us early on in this book to take detailed notes -- these kinds of nuanced culinary creations can only come from the mind of a true master.
The same kind of true master who would, as we soon learn, conceive of this particular travesty -- "Pink Pizza." Imagine with me, for a moment, that a dear friend invites you over to their house for dinner. I'm making pizza! they implore you. Come over -- we'll hang out, have a couple beers, catch up on old times! Excited for a chance to relive the glory days, you eagerly accept, only to be met -- upon your arrival -- with this abomination. I thought you said we were having pizza? you sputter nervously. This is pizza, your friend intones, as their eyes slowly fade to black and their hands reach out to wrap themselves around your throat.
Kelly goes on to share a recipe for an "Asian-flavored noodle dish" that she has christened (and it truly pains me to type this), "Me Love You Springtime Noodles." Somewhere, the last ember of hope for humanity quietly fizzles out.
The following recipe, for "Pasta with Oddkavodka Sauce" begins with a warning:
When you make this (especially for children) just be sure you cook off the alcohol so that you aren't serving vodka to minors or have to assign a designated driver for your guests.
This seems like reasonable and conscientious advice. Until I read on and learn that the recipe calls for 1/8 cup vodka, and makes four servings. If your guests need a designated driver after consuming a half-tablespoon of vodka each, I would strongly encourage them to seek medical advice forthwith.
I am reminded once again how different Kelly's and my worlds are with the following exclamation:
Try using quinoa in this recipe instead of the rice -- I call that having your cake and eating it too!
Oh, to live a life in which your most selfish indulgence was quinoa. I suppose this should have prepared me for a few pages later, when Kelly remarks:
Both hummus and guacamole make great toppings for steak or fish. They're my version of béarnaise sauce.
I love hummus. Hummus is great. But there is no possible existing parallel universe in which hummus and béarnaise sauce are interchangeable. One of the final recipes in this section is cryptically titled "Have an Impromptu Pepper Party" and instructs the reader to scoop out the insides of a bell pepper and stuff it with "whatever ingredients suit your fancy." Again, I feel like this fails to meet the definition of an actual recipe, per se, but it is supposedly "quick, fun, and satisfying."
We're nearing the book's end (for real this time) with a section on "Breads and Desserts." This includes an inspirational passage in which Kelly shares a personal anecdote:
On Season 4 of the Real Housewives of New York City, I made a mixed fruit pie for my kids with what was left over in the fruit bowl…Don't be afraid to try new things, make mistakes, and have fun doing it.
I can only hope to someday be brave enough and fearless enough to make a mixed fruit pie.
Blessedly, the final section , titled "Beverages", looks like it might have exactly what I need in the aftermath of finishing this book. The "GIN-Ginger Beertail," for example, which "was originally made with gin, but I don't like serving gin drinks because I think it makes people mean." We also get a recipe for something called "Babylove," which (thankfully) seems unrelated to another of my favorite reality TV cesspools.
It only seems appropriate to share the final recipe of I Can Make You Hot! with all of you. I will definitely be downing approximately seven of these tonight, and I hope some of you will be joining me in spirit. Cheers:
Gummi Bear Martini
If you don't have a paper umbrella handy, Gummi Bears are a great way to put more fun in your drink.
Makes 1 Drink
2 parts orange, grape, or other-flavored vodka
1 part Triple Sec
1 part white grape juice
Splash of cranberry juice
Gummi Bears, as many as you like
Combine the vodka, Triple Sec, grape juice, and cranberry juice in a tall glass. Add ice and fill the glass with Gummi Bears.
ETA: I am so disappointed in myself for forgetting to include that Kelly has a ceviche recipe that instructs you to marinate raw fish in lemon juice for exactly two minutes before serving. In the interest of food safety, perhaps it was for the best that this nugget momentarily slipped my mind, but sharing this information with you all is the burden I have been cursed to bear. 🙏🏼
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Let’s take a minute and think logically here...

First I want to take a moment and say... I care about you. Whether you are a stubborn bull or gay bear, a complete stranger (me), cares about your well being.
If for any reason you’re struggling to cope with life and it’s processes, there are people who are willing to help. If you want to shoot me a DM, I’m all for it.
National Suicide Prevention Hotline
1-800-273-8255
www.GamblersAnonymous.org
Many of us are new on this specific sub. Taking a moment to think, I cannot figure one sub on all of Reddit like it. This sub is so unique and so powerful. It brings together the very poor and the very wealthy. The risk takers and the risk adverse. Nuclear physicists and cocaine dealers. Old and young, of all races, shapes, and sizes. Wall Street Bets and the market have zero biases. The intelligent can lose everything, the autists can make extraordinary gains.
We see it week after week.
10k to 100k 50k to 800k I just saw a post where a guy said $60 took him to 90k in 2 months and one where a guy took $900 to 18k in 15 minutes.
We are living in a time where a near infinite amount of money is changing hands at an unfathomable pace.
We can make life-changing gains in what feels like a few revolutions of the Earth on its axis.
With that being said...
Where there are huge gains, there are going to be huge losses. Most of you on this thread are losing money. By most, I would estimate 75%-85%. Some of you are new here, some of you have been here a while and can’t figure it out.
I want to say, from my own great and tragic experience... it’s okay. Some of life’s most peaceful moments don’t require anything but a desire. It does not require money to go sit down by the creek and listen to the water pour through the rock bed. You don’t need money to go out into the woods and listen to nature speak specifically to you.
You have the choice from this very moment forward to due your diligence and learn why some people are making thousands of dollars each trade, over and over again, 60%+ of the time.
Some of you coming from a sports betting background, a poker background, a bartering background. You wouldn’t go into a game or a trade without knowing who’s playing, or what the value of each item was worth would you? Use your ability to scan a valuable situation to your advantage.
Some of you come from a mathematical, engineering, or physics background. You wouldn’t try to solve a problem with no tools, history basis, or outside sources would you? Use your ability to problem solve and reverse engineer to figure out where we are, how we got here, and how it appears we are going to move forward.
We have artists, and dancers, and musicians, and tradesmen. Use your precision for the technical aspects in your everyday trading.
Most importantly, be as patient as a tiger stalking its prey. Some people will get super lucky. Most will not. This is not free and you will most likely, not get a free pass.
I share this in an attempt to grab the focus of a group of people who see this as a possibility to leave a life of financial troubles behind, and those who want to build on a profitable future.
I am not providing you with any financial advice, or technical analysis. I will see the respect in those of you who call me a fellow autist or ask for me to get banned. At first I didn’t understand the humor here, but I have found myself laughing profusely at this forum and I love it. But with the humor, you have to find the moments to be serious and that is when your hard earned money and your priceless time is involved.
If anyone is looking for a mentee, I’m looking for a mentor or group of like minded people who want to discuss both financials, and overcoming challenges on a daily basis. Drop me a line.
For the rest of you, happy trading, stay safe, and figure good fortunes for yourself.
Positions:
Spy $220p 5/15
Edit: To everyone who has reached out to show support, to want to join a discord, to invite me into your discord... thank you. You’re the reason I made the post. I now spend hours studying the market, it’s potential, and how I can make my situation and situation of others better because of it. I knew this wouldn’t go over well with everyone but they are not why I’m here. I look forward to learning more and sharing what I can along the way.
submitted by Tiger_Leap to wallstreetbets [link] [comments]

Herman Miller (MLHR) - Work from home in your new expensive chair that your boss paid for

Hello fellow poor kids.
My dream ever since May was to post to WallStreetBets, but those elitist snobs have some rule about waiting a month before posting anything (EVEN A COMMENT) to their subreddit. Well, I wrote this DD with the intention of posting it there, and since I cannot, why not post it in the lite version of WSB subreddits (Plus you allow EPIC DD analysis). Enjoy.

Herman Miller (MLHR)
Share Price (06/21/20): $24.01
Share Price (01/02/20): $41.41
Earnings Date (in less than ten days): 6/30/20
Herman Miller is an American company that produces office furniture, equipment, and home furnishings. Its signature products include the Aeron Chair, Equa Chair, Noguchi Table, Marshmallow Sofa, and the Eames Lounge Chair.
As we have seen, work-from-home has been a real trend that will continue until a vaccine arrives. Several points below support Herman Miller as a beneficiary of this trend:
· Increasing search traffic for Herman Miller products
· Employers providing free money to buy home office furniture (e.g. - $1,500 stipends)
· Large market of work-from-home employees to sell to with money to spend
· WFH is a potential long term trend and saves employers money
· New e-commerce and gaming initiatives at Herman Miller
· Insider buying at Herman Miller
Supporting Information & TL;DR Below:
HERMAN MILLER SEARCH TRAFFIC HAS INCREASED SIGNIFICANTLY SINCE MARCH
· Google Trends search traffic shows that Herman Miller searches increased 100% after March 2020 and still remain significantly higher than they were before the Coronavirus lockdowns started.
· Other searches on Google Trends that have seen a significant up-tick include “Aeron Chairs,” “Ergonomic,” “Work From Home,” and “Telecommuting.”
· Also, there is some anecdotal evidence about potential delays in shipping to customers that can be found here: Shipping Delays
EMPLOYERS PAYING EMPLOYEES TO FURNISH THEIR HOME OFFICE
· Many companies are giving employees money to spend on their home office
· Google offering employees a $1,000 allowance to spend on equipment (Alphabet has over 100,000 employees)
· Facebook giving employees a $1,000 bonus for working from home (Facebook has over 40,000 employees)
· Shopify is letting workers spend up to $1,000 on their work from home gear (Shopify has over 5,000 employees)
· Twitter recently boosted it work from home allowance to $1,000 (Twitter has over 4,000 employees)
· Slack employees get $1,500 for working from home (Slack has over 1,500 employees)
· Indeed and Chegg are providing $500 work from home stipends to employees
· While not all companies are giving a work-from-home “bonus,” many other companies are also giving their work-from-home employees additional compensation or some sort of stipend while they are working remotely.
· “In a recent AON survey of around 1,400 US-based companies, more than one-in-five (over 20%) say they are helping pay for their employees’ home-office equipment.”
· “Meanwhile, nearly a third of companies say they are reimbursing their newly remote employees for their laptops, and more than 14% are paying for their ergonomic office furniture, according to a recent survey by Mercer.”
· Search traffic for home office items has increased significantly since March suggesting that employees are using the money to furnish their home offices
· Google trends searches for “home office” and “office chairs” have doubled since March (with “office chairs” maintaining that doubling through this week)
· Searches for “office chairs” on Slickdeals were up 65% and for “desks” was up 85% since the pandemic started
LARGE MARKET (MILLIONS OF HOUSEHOLDS) WITH SPENDING POWER
· Working from home has increased significantly since the pandemic started:
· According to GALLUP, “Sixty-two percent of employed Americans say they have worked from home during the crisis, a number that has doubled since mid-March.”
· In March, the Society for Human Resource Management found that two-thirds of US companies were “taking steps to allow employees to work from home who don’t normally do so.”
· Virtual meetings have skyrocketed this year as evidenced by Zoom, Microsoft Teams, and Google Meet showing the potential rise in home office furniture purchasing
· Zoom meeting participants rose from 10 million in December ’19 to 300 million participants in April ’20 (An increase of 3,000% over five months)
· Microsoft Teams recorded up to 200 million meeting participants in April ’19 and daily active users of 75 million (Daily active users rose 70% in one month)
· Google Meet has hit over 100 million meeting participants and was adding 3 million users per day in April ’19 (Usage increased 30-fold between January and April)
· Work from home employees have disposable income to spend and are not just employees of “silicon valley tech companies.” - What were the demographics of the “average” work-from-homer before the pandemic?
· According to Global Workplace Analytics, “A typical telecommuter (in 2016) is college-educated, 45 years old or older, and earns an annual salary of $58,000 while working for a company with more than 100 employees. 75% of employees who work from home earn $65,000 per year, putting them in the 80th percentile of all employees (home or office-based).
WORKING FROM HOME IS A POTENTIAL LONG TERM TREND
· Some companies are committing long term to work-from-home for some of their employees which increases the ROI for workers investing in their home office
· Twitter – “If our employees are in a role and situation that enables them to work form home and they want to continue to do so forever, we will make that happen,” wrote Jennifer Christie, Twitter’s VP of People, in a blog post.
· Facebook – According to Mark Zuckerberg, “We are going to be the most forward-leaning company on remote work at our scale. I think we could get to about half of the company working remotely permanently (over the next 10 years).”
· According to GALLUP, “Three in five US workers who have been doing their jobs from home during the coronavirus pandemic would prefer to continue to work remotely as much as possible, once public health restrictions are lifted.”
· According to a Gartner survey, “Nearly three in four (75% of) CFOs plan to shift at least 5% of previously on-site employees to permanently remote positions post-COVID 19”
· Many states are seeing continued rises of COVID 19 after reopening which increases the likelihood of companies continuing to have their employees work from home.
· Texas, Arizona, Kentucky, Georgia and many other states are seeing significant increases in infections and hospitalizations after reopening
· The impact of Memorial Day activity and Black Lives Matters protests are still not fully seen and could increase the risk of those states closing again.
WORK FROM HOME SAVES EMPLOYERS MONEY & INCREASES PRODUCTIVITY
· According to research-based consulting firm Global Workplace Analytics, employers who allow their employees to work from home part-time save about $11,000 per year for each employee working remotely.
· Providing work-from-home stipends and subsidies for employees is more “tax-efficient” as employers can deduct those costs from taxes while employees generally cannot.
· Optimizing your home office increases worker productivity, satisfaction, and morale during a stressful transition from working on-site to working at home.
· “Companies are saying, ‘We want to make sure you’re both comfortable and productive,” said Danielle Lackey, chief legal officer at Motus, a workforce management company.
· “It gets old fast to be working form your couch, and setting up a home office can be expensive,” said Hailley Griffis, Head of public relations at Buffer, a software application company.
INCREASED DIRECT-TO-CONSUMER INITIATIVES AT HERMAN MILLER
· In December 2019, Herman Miller hired Debbie Probst as their new President of Retail. She has a ton of experience with online retail as the former President of One King’s Lane. (Before that she was at Abercrombie & Fitch and Neiman Marcus.)
· Since joining in December, Debbie has been focused on building their online sales component. The timing couldn’t have been any more fortunate given the importance of online sales in a Coronavirus environment.
· Debbie was recently interviewed for the Business Of Home podcast (Link here) where she spoke about Herman Miller's recent initiatives and discussed some of the changes that they are focusing on as a result of the Coronavirus. One of the key points she made was that when people invest in comfortable home furnishings, they are often trading away from a vacation.
“[Home] is a category that has very much competed with the experience economy—when people make the decision to invest in a sofa, quite often they’re trading away from a vacation*, especially with the millennial demographic,” she says. “And [as] the experience economy in the last six to eight weeks has fallen by the wayside, that competitive threat has allowed for a different investment consideration in homes. Our homes are less about investing for the sake of having Instagrammable spaces and more about the luxuries that are going to make home more comfortable or highly functioning during this time.” - Debbie Probst (President - Herman Miller Retail)*
My opinion: Since people are sheltering-in-place and staying home more often, making one's home more comfortable is a priority for many. And since people are not spending as much on experiences, they have disposable income available to invest in more comfort.
NEW E-SPORTS PRODUCT LINE INTRODUCED AS NEW GROWTH SEGMENT
· Herman Miller and Logitech recently announced a new gaming focused product line targed at the e-sports market. It is estimated that a half billion people watch e-sports with the industry being valued in the billions.
· While the average gamer spend 7 hours per week, over 7% of gamers spend at least 20 hours per week playing games. Approximately 5% of gamers between the ages of 18-25 play for more than five hours at a time (the average time spent playing for this age rage is a little under 2 hours)
· For pro gamers or gamers looking to turn pro, ergonomics is important to prevent injury and strain while they are practicing for hours on end. A comfortable chair and good equipment can help performance and increase time playing without injury.
INSIDER ACTIVITY IS NET POSITIVE
· Michael A. Volkema (Director) purchased 25,000 shares of Herman Miller in May 2020 (over $500,000 in shares). This is significantly after the time stay at home orders were initiated and after many companies were impacted by the Coronavirus.
TL;DR:
Herman Miller is benefiting significantly as a result of the “work from home” trend as many employers are giving their employees free money to spend on their home offices. This is evidenced by increased google searches, employer policy announcements (GOOG, FB, TWTR), spikes in teleconferencing activity, positive insider trading activity, and several additional points made above. “Work From Home” trends will sustain for the foreseeable future as COVID cases continue to rise during the summer and skyrocket during the October / November period with no vaccine in place.
Position: Long Shares (Options: $25p, $30c)
Disclosure: I am long MLHR. This is not investment advice. I reserve the right to buy or sell MLHR without updating this thread. Do your own research and share (or not share) with the community in this thread. Thank you to the others on Reddit that shared this idea earlier. Be well.
submitted by LavenderAutist to smallstreetbets [link] [comments]

6/26 - Free Betting Predictions, Tips, Advice and Trends! MLB Free Play Today!

6/26 - Free Betting Predictions, Tips, Advice and Trends! MLB Free Play Today!
7/26 - Free Betting Predictions, Tips, Advice and Trends! MLB Free Play Today!
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Today's Free MLB PLAY - 7/26 - 2:10 PM
Seattle Mariners - Y KIKUCHI -L
Houston Astros - Z GREINKE -R
Play - UNDER 9 -105
Seattle Trends -
  • Under is 4-0-1 in Mariners last 5 when their opponent allows 2 runs or less in their previous game.
  • Under is 5-0-1 in Mariners last 6 after scoring 2 runs or less in their previous game.
  • Under is 5-0-1 in Mariners last 6 games following a loss.
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  • Under is 4-0 in Mariners last 4 games with the total set at 7.0-8.5.
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  • Under is 4-1-1 in Mariners last 6 games vs. a right-handed starter.
  • Under is 3-1-1 in Mariners last 5 games with the total set at 9.0-10.5.
  • Under is 13-5-1 in Mariners last 19 when their opponent scores 5 runs or more in their previous game.
  • Under is 20-8-2 in Mariners last 30 road games with the total set at 6.5 or lower.
  • Under is 7-3 in Mariners last 10 Sunday games.
  • Under is 37-16-1 in Mariners last 54 games with the total set at 6.5 or lower.
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  • Over is 4-0-2 in Astros last 6 overall.
  • Over is 3-0-2 in Astros last 5 after allowing 2 runs or less in their previous game.
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  • Over is 3-0-2 in Astros last 5 after scoring 5 runs or more in their previous game.
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  • Over is 3-0-2 in Astros last 5 games as a favorite.
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  • Over is 4-0-2 in Astros last 6 on grass.
  • Over is 3-0-1 in Astros last 4 vs. American League West.
  • Over is 4-0 in Astros last 4 games vs. a starter with a WHIP less than 1.15.
  • Over is 6-0-1 in Astros last 7 home games.
  • Over is 3-0-1 in Astros last 4 games with the total set at 7.0-8.5.
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  • Over is 10-2-1 in Astros last 13 home games with the total set at 9.0-10.5.
  • Over is 4-1-1 in Astros last 6 Sunday games.
  • Over is 4-1 in Astros last 5 during game 3 of a series.
  • Over is 8-3-1 in Astros last 12 games with the total set at 11.0 or higher.
  • Over is 13-5-3 in Astros last 21 when their opponent allows 5 runs or more in their previous game.
  • Under is 5-2 in Astros last 7 home games vs. a left-handed starter.
  • Under is 9-4 in Astros last 13 home games with the total set at 11.0 or higher.
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A step-by-step guide of how I would build a SaaS company right now - part 2

This is part 2 of 5.
Part 1
LET'S DO THIS!
Big thank you to everyone that upvoted and commented on the last post.
I’m pumped, this is part 2 of 5 for those keeping track at home.
  1. Start with your revenue and monetization plan (are you targeting a sector that has money and can/will pay - Part 1)
  2. Align yourself with others in your space (cheapest way to get traction/credibility)
  3. Work on road mapping your product to align with what complements your partnerships (cheapest distribution)
  4. Work on building a marketing strategy that can help expose and align your brand while strengthening its recognition with your partners (will this make us both look good)
  5. Build customer advocates along the way, tell their stories (lead with examples)
Early traction, everyone wants it, very few people know how to do it effectively. Hell I’ve seen it all, run all the experiments, all the tests and I can tell you from experience if you have the patience, slow, steady, and surgical is the way to grow. Especially in the beginning.
In part one we spent a lot of time asking some basic fundamental business questions. Including, an exercise in the importance of being able to niche down.
We’re going to expand on the niching down because it’s how you gain clarity and find people to align yourself with early on.
The goal of this will be to understand:
  1. How to niche down
  2. How to use this to target a market and recognize opportunity
  3. How to position within that market
  4. How to give yourself the biggest chance of success
I’ve chosen to outline these in all our steps for niching down.
You’re going to see these steps move from research to market evaluation to list building stopping just short of outreach. We’ll touch on this in part 3.
Last week I took a call where someone told me their target market is males 25-45 that like sports.
This is the most important part of your entire business. I’m serious.
Let’s rock through this together so we can get you super focused and know where and how to spend your time and money.
(The below was laid out in part 1 and was the layered niching exercise)
LEVEL 1: We’re a helpdesk product.
How to niche down
The big question is “for who”?
So you’ve picked the type of product you are building and a use case, the problem is there are lots of people like you out there and this doesn’t tell me much about your market, it’s too broad.
How to use this to target a market and recognize opportunity
Because this is so broad, it’s impossible to actually target a market and without being able to do that, it’s not possible to recognize opportunities, there’s just too many of them.
How to position within that market
Competition is good and bad, but it’s always better to be a big fish in a little pond, the best way to reduce the size of your pond is to niche down as much as possible while still understanding a large enough TAM (total addressable market).
How to give yourself the biggest chance of success
No wasted effort. Every idea, concept, must have a small goal attached to it.
It’s too expensive to try to be everything for everyone and when you take this approach you end up failing at doing any one thing well enough for people to switch.
Let’s build on this.
LEVEL 2: We’re a helpdesk product for eCommerce companies.
How to niche down
Pick an industry or trend that is on the rise - look towards a shift or something that relates to changes people are making in their daily routine.
In this case we picked eCommerce because it’s on track to hit over $7 Trillion worldwide this year and has steadily been increasing across all brands. So we have an industry with a large enough economic driver to let us start niching down.
How to use this to target a market and recognize opportunity
We now buy things online that we never would have thought to do so even just a few years ago. Amazon is selling Tiny Homes now, seriously, if you can buy it, odds are you can do it online. There are massive opportunities to bring goods and services to people through convenient online shopping. And with that increase they will all need a help desk platform to provide the best experience for their customers.
Customers today don’t want to speak with people, they want answers quickly and easily. It’s all about reducing friction.
How to position within that market
Narrow down within the market. eCommerce is a good starting point, there are different industries, subsets, and categories. Go narrower. Start thinking about where the friction exists in the industry and for what subsets.
How to give yourself the biggest chance of success
In the beginning, it’s going to be an uphill battle, picking the right trending industry will give you the best chance of success. Something that is rising up to the right in popularity is way easier to sell into than a trend that is declining.
Know your competitive landscape.
Everyone has a competitor, whether direct, partial, or mildly related. Spend a lot of time on understanding this and knowing that your product is part of a very large landscape or landscape of potential competitors. Any one of the existing partial or mildly related competitors may be building something to more directly compete with you down the road.
Practical advice
Most companies stop here and hope for the best.
Unfortunately, this isn’t a go to market plan or a sustainable business model.
There’s an important bit worth mentioning here as it will become a theme of this entire post.
Great products enhance workflows through features, the focus isn’t on the product but what the product enables people to do. Success in the software business is all about understanding existing workflows and simplifying the experience.
As you do this exercise to niche down ask yourself:
What does the current workflow look like?
What are they currently using?
How are they currently using it?
Where are the gaps?
What are the best practices for creating workflows?
Always seek to understand how your product works in a workflow - what role it plays, how it best optimizes - this is the data play referred to in Part 1.
What are the things that matter most to people in the eCommerce space?
That’s a lot of questions with even more answers, when you peel everything back it becomes very clear that it’s not possible to answer all of them without going deeper.
Too many people to talk to, too many industries, too much everything.
Let’s take a different approach - how I got to Shopify in the next niche down.
No successful new SaaS company today launches without an integration.
So let’s find an eCommerce platform to integrate with.
We have to look for a stable player that has an app store and is a market leader.
As a starting point, my goal is to be a help desk for ecommerce companies.
  1. I need a list of all eCommerce platforms
  2. I need to understand which help desks they already integrate with
  3. I need to understand what people like and don’t like about them
  4. I need to find out which platform is going to be the best fit for my product
There are lots of sources for this and even more articles, google and read.
If you’re looking for numbers though and data, use BuiltWith and run a search on the platforms after you have your list to figure out which is the most popular.
Ok so we have our list of eCommerce platforms, we’ve analyzed the data, made sure they tick all the boxes and we’ve run our reports and found that Shopify powers 1.2 million stores.
Let’s lock it in as our next step in niching down.
LEVEL 3: We’re a helpdesk product for eCommerce companies using Shopify.
How to niche down
It’s more than just market size. Going with a market leader is always a safe bet but it also provides the most competition. Sometimes going with a smaller platform that doesn’t get all the attention is a worthwhile research project.
How to use this to target a market and recognize opportunity
There are two sides of the opportunity and this is something that I didn’t touch on in the original niching down. Shopify and BuiltWith categorize the types of stores that are on the platform, so you can niche down to a certain type of store, for example just cosmetics or just apparel.
The other side of the opportunity is putting together your list of companies currently operating in the ecosystem.
How to position within that market
Smart people are really good at collecting data and interpreting it.
Let’s get some data.
  1. Go to the shopify app store
  2. Type in “Support”
  3. Click paid on the left margin and click the “Support Category”
  4. Use something like Simple Scraper ( a great chrome plugin, no affiliation)
  5. Get your scrape on, this shows 87
  6. Time to get busy - categorize them
  7. Pick the ones most similar to your offerings
  8. Click on them, look at their reviews - all of them on shopify Scrape them
  9. Go to G2 and Capterra and look through all those reviews as well
  10. Put them all in a spreadsheet, read them all, highlight those that stand out
  11. Find the ones that are popular, others that have features people like etc.
  12. Document, and integrate the baseline features into a trello board on your product roadmap
  13. Take all the bad reviews and complaints - look for gaps that you can fill
How to give yourself the biggest chance of success
So take a look above, we went from a bunch of questions to being able to do a ton of market research to do product research and understand the current market offerings and where we might be able to gain some ground and offer something people might be interested in and ARE PAYING FOR.
How do you stand out?
You need to have a workflow that is 10x better than a current competitor in the market with a strong roadmap that lays out how you intend on optimizing this workflow. Features are built to augment the workflow and simplify the work of your clients employees, less work, more data, better understanding.
Ok so we’ve narrowed it down to eCommerce and Shopify and we have a list of other products that are currently playing in the space. We’re now looking at workflow - let’s figure this bit out.
LEVEL 4: We’re a helpdesk product for eCommerce companies using Shopify and Shipstation.
How to niche down
Add another variable - it doesn’t have to be Shipstation, but it’s a good example as for eCommerce you’re likely shipping products places. By adding another variable, we’re shrinking our population to target.
How to use this to target a market and recognize opportunity
The biggest problem for all companies these days is combining different one off services and getting them to play nicely together. Stand alone products usually outclass all in one products as stated above because the focus is better. This is generally always going to be where you can find a gap in the market as the integrating of products is an afterthought rather than something contemplated in the very beginning.
How do you decide on the technologies you want to work with?
How to position within that market
Don’t guess. Understand the workflow of an eCommerce company and how it relates to support. For instance, most support tickets relate to order status, tracking, and returns. These all involve the store, transaction, the service desk, and the shipping carrier. Look for ways to streamline the experience for the service rep - for instance if refunds require approval, build a system that allows for all those tickets to be queued up with an easy interface for approvals or different color tagging to allow for them to be easily sorted by type.
By focusing on two technologies you can start by creating a better visual collaboration between tools to improve overall experience.
How to give yourself the biggest chance of success
Stack the deck in your favor.
Focus on where you can drive early alignment between your product offering and the audiences of your now two products. When you reach out to both companies especially the smaller ones like a Shipstation, you can collect more information about who they are catering to, volumes etc.
Most companies have a partner program - look into connecting with the lead.
When the time is right you might even get a shoutout on their social or blog or you can decide to co-publish some research report together. Lots of options.
Let’s double down on what being niche allows us to do:
  1. Know our audience
  2. Research with purpose
  3. Personalize outreach with early feelers
  4. Better understand a realistic TAM (total addressable market)
  5. Understand overlap between products
  6. Early alignment with bigger names
This whole topic is about alignment, alignment with partners, customers, and your product.
We have a list of potential customers now, but we need to segment them down further.
LEVEL 5: We’re a helpdesk product for eCommerce companies using Shopify and Shipstation that have less than 100 skus.
How to niche down
Why less than 100 skus?
This means they are small enough to try a new product. It also means you can see what works and what doesn’t work on a potentially smaller store. When you’re managing a store with more than 100 skus, things get a little complicated, it’s an arbitrary number but changing internal processes and workflows when you get to that level means that your staff is coming from a place of having used a system before that could handle the volume and trying out something newer or unproven is a tall order.
This process can be applied to anything, if your product does better project management look for people that run less than 20 projects at a time or projects that are less than 6 months, whatever it may be. We’re starting small.
Always default to the path of least resistance. Work smarter, not harder.
How to use this to target a market and recognize opportunity
I’m sure this could be automated, but in lieu of it being automated, you should start by manually figuring this out for yourself.
That list you have from BuiltWith that has urls, yeah we’re going to use that one.
Put the websites in the spreadsheet you downloaded, then create a new column and add “products” to the url - so you have the website in cell A, the word “products” in cell B then in blank cell C write “=CONCATENATE(A:B)” congratulations now you have cell C that will take you straight to the product page to see how many skus they have.
Update this hack doesn’t work on all shopify websites like I had hoped and after some research it seems like this is a bit of a struggle point for others as well.
I’m sure someone could write a script to scrape this information.
Go find an intern or hire someone to do all the lookups for you or find someone to write a script to automate the results - remember always work smart.
Run this and you’ll come up with your go to target list.
How to position within that market
The best helpdesk for stores on Shopify using shipstation with less than 100 skus - all of a sudden this starts to sound like something someone would almost search for. That’s the point.
We’re working our way down where it becomes a simple checklist if someone was searching for things.
Shopify - check
Shipstation - check
Built for smaller stores - check
How to give yourself the biggest chance of success
Remember you’re not building a product for everyone yet, your goal is to dominate a niche. You can always expand from there.
So we’re about half way through and we have figured out our potential partners and now we’re working on narrowing down this customer list. Before we dive in and start reaching out we need to really understand who we’re targeting and we need to start small.
Let’s narrow this down even further.
LEVEL 6: We’re a helpdesk product for eCommerce companies using Shopify and Shipstation that have less than 100 skus and do less than $10 million in annual revenue.
How to niche down
Why the less than $10 million in annual revenue? The only reason I would say this in the beginning is that they won’t have as much traffic and ticket volume, they make for better early clients, you can learn a lot more from their use cases and improve the product without worrying about something going wrong and a larger client really getting mad and churning. You also usually have greater access to work with their staff to improve your product.
How to use this to target a market and recognize opportunity
Unless you’re currently on the front lines, you need to find some early providers of feedback that are on the front lines. In essence, this is the starting point of a community and information play.
There aren’t a lot of data points available about companies in the early stages. People always have questions and there are limited resources in the early days, even across similar companies.
(Just look at reddit there are tons of repeat answers and questions.)
Someone answering tickets all day is the last person that wants to provide feedback, as much as they would like their job made easier, they don’t have the time.
How to position within that market
“But I need a big logo to let people know that I’m real.” You don’t, not in the beginning. All you need is a few good customers that are open to lending you the feedback you need to get better. A lot of smaller brands do a good job of branding, play the long game, find brands that are growing and try to get in early - grow with them.
Logo hunting has its place but you need to find product market fit before you can really make that happen.
By now you have probably figured out that whenever possible you should automate things. The way you do this is through data collection.
Using logic, math, and a spreadsheet you can do enough to be dangerous.
Use a service to figure out what their unique traffic is, take a look at their products and assume that their cart value is around 2-4 products per order then take the conversion rates by industry - you can find these online they are openly listed.
Your sheet will look something like this:
Company, Traffic, Conversion Percentage, Order Value, Sales Percentage, Revenue
eCommerce blended average is 2.2% - go use a spreadsheet and some formulas and bam you now have the revenue numbers. We’re not looking for exacts here, but more generally a good estimate.
I’ve actually run these numbers, if the products are sold through other channels, Amazon, retail, etc, then a rough estimate would be around ~33% of the revenue will come from the ecommerce store.
Factor in a range based on the size of the brand and it’s channels this should give you a rough estimate of the revenue even if they don’t publish it.
How to give yourself the biggest chance of success
Provide value - the most overhyped phrase but still true - the question then becomes, with something as subjective as “value” rather than just create, instead ask and create. This part is coming up, we’re almost ready to turn this on.
We’ve started to move from who are partners are to who are our potential customers. This is on purpose - my stance is that your first customers are really your partners and you should work on aligning yourself with those that are the best fit for your product.
You want your first clients to buy into your vision and invest the time to help shape it.
Ok on to the next -
LEVEL 7: We’re a helpdesk product for eCommerce companies using Shopify and Shipstation that have less than 100 skus and do less than $10 million in annual revenue with support teams less than 5 people.
How to niche down
So now we’re getting into the easier stuff - this is just a simple LinkedIn Search - small teams are usually before the real deep process point, they are also really good at providing feedback on tools that can actually help them out.
How to use this to target a market and recognize opportunity
If you have less than 5 people on a team, it’s a small enough number to target the entire team - multi prong approach to product awareness.
For customer support they are often the least paid and they have the most stressful jobs - it’s an all around shitty position to be in, so if you can provide them joy, you’re going to make fans quick. Also, they aren’t usually sold into, they are rarely asked their opinion, etc.
How to position within that market
Give them a voice. The same goes for any lower level positions as well by the way. When people are getting started in their careers they are looking to hear about the jobs people have even at the lower levels but the resources just aren’t there. Even for more senior roles, it’s hard to get a beat on what the current status is of their projects, people don’t like sharing - I still don’t know why.
We’re seeing communities around Sales popup SalesHacker, sales, Bravado etc. We don’t see as many for other roles, there is a wide open space in this. I don’t see any places for people to better understand customer support/success which is THE ONLY INBOUND TOUCHPOINT WITH CUSTOMERS POST SALE.
How to give yourself the biggest chance of success
This is part of the philosophy and psychology of understanding human dynamics. Find a persona that you can relate to immediately and build your product around fixing their problems, be obsessed with this.
They get paid nothing, but they’d like less tickets, how do you reduce that ticket count, how do you bring other parts of the business that they may need to have access to more prominently in your support system so they don’t have to have multiple windows open. How do you build something to maximize their efficiency?
Better yet, how do you tag someone in the CRM and flag it over to the sales system to see if they purchase more product as a result of a good interaction with support - this is how you turn a cost center into a revenue generator. This is a killer feature that I’m not aware of out of the box.
This could unlock a commission structure and reward system for what is arguably becoming a dealbreaker for most companies.
Which is a great segway to the next drill down - you should be starting to see how this all really blends together if done correctly.
LEVEL 8: We’re a helpdesk product for eCommerce companies using Shopify and Shipstation that have less than 100 skus and do less than $10 million in annual revenue with support teams less than 5 people who are looking to automate their processes.
How to niche down
They have to be looking to automate their process or improve their workflow. When people find a tech stack that works, oftentimes new technology doesn’t stick around very long, we’re all creatures of habit.
How to use this to target a market and recognize opportunity
You’re only looking for people that are talking about processes or a company that has something related to the pride they take with their process - you can check out BuiltWith and see a list of products they have tried over the last 18 months.
When a company is testing a bunch of different products it means they are looking for a better process. This is your sweet spot.
How to position within that market
You’ve seen me sprinkle “workflow” into this post. This is pretty much a preview of Part 3 and the importance of product design.
Your product must improve someone’s existing workflow. If it doesn’t it’s not a viable product.
There are two parts to this, does your product improve an existing workflow AND how easy can your product be inserted into that workflow?
Remember, this is their business and they need to make a transition as smoothly as possible with as little disruption as possible. This goes for any product you’re selling. Change is hard.
Understanding a company’s process really is everything.
If people aren’t looking to automate or improve their process, there’s a good chance you should change your approach immediately and work towards more of an education campaign and double down on what it would take to let people quickly switch over from an existing platform. Focus on reducing friction.
How to give yourself the biggest chance of success
Looking for people that are interested, not those we need to educate early on.
Data migration and implementation is one of the main reasons people don’t want to switch or entertain new products. There is always a fear of lost productivity.
Everyone is looking to automate right now, but the price has to be right, and that includes not the subscription amount, but the training, the migration, the new workflows, the time to adopt, the willingness to adopt, etc.
During almost any transition, the company will be paying for two systems at the same time during that handoff. This is rough, not enough companies actually address this in a meaningful way.
The argument is that a pure SaaS play doesn’t exist or shouldn’t exist for an early stage company, there should always be a service and consulting component. Hold everyone’s hand, understand their problems and make them feel like you’re building a product just for them.
Ok we’re almost there -
LEVEL 9: We’re a helpdesk product for eCommerce companies using Shopify and Shipstation that have less than 100 skus and do less than $10 million in annual revenue with support teams less than 5 people who are looking to automate their processes who are currently using Zendesk.
How to niche down
Let’s spearfish.
Zendesk - great platform - but has its limits that only show up based on workflows. Zendesk will work great until you have a workflow that incorporates other tools - then it starts to struggle.
This is true of most large legacy platforms. As legacy platforms moved up market to Enterprise for revenue reasons, they usually forget about smaller teams. Instead relying on dev house partners to do customizations.
This is where industry experience really comes into play - knowing the goals of a company or team, their workflows, and where you can create a better solution for those with those workflows for things that the legacy platforms prefer to source out to their dev house partners.
How to use this to target a market and recognize opportunity
Your calls can now go from generic to focused with questions that can hone in on workflows and gaps. For example, Zendesk’s UX/UI sucks for partner integrations, we’ve seen companies like Kustomer, Gorgias, and others become more popular because of a better UX/UI that supports the whole customer experience and journey. This is a fundamental switch in approach.
From one of our earlier research steps we found 87 companies that people were using for support with shopify, we have them in a spreadsheet, we then could take those and put all the competitors in builtwith to run some reports to understand market penetration (you can do this with number of reviews as well by the way if you’re lazy - don’t be lazy).
Download your list - populate your CRM - you now know what people are using, how long they’ve been using them.
Narrow down your list to the top 20 clients - yes only 20.
Even if you have 100 clients or a thousand clients at this point, this process works for every single Sales rep you have - and I’m going on a 95% chance none of them are doing this stuff. And if you tell me they are, I know from the amount of generic ass emails I get regularly spewed out to me they aren’t doing it well and I guarantee you money is being left on the table. (Topic for another day)
How to position within that market
You know what software they are using, you know their tech stack, your goal is to figure out their workflow. If you don’t know, ask. You should understand the general business workflows for the industry - again industry knowledge is required.
Engage them with conversation and find out. Base your questions on conversations you’ve had with other people in the space and be a source of information about how other people are doing it.
The above is completely able to be put into a human measurable process, one based on quality over quantity, relationships over transactions, and geared towards long term growth.
Be about the things that other platforms are not. Focus on changing the narrative from cost center to revenue generator.
The helpdesk for Shopify and Shipstation customers looking to streamline their processes and free up their support teams to become revenue generators in an organic and measurable fashion.
How to give yourself the biggest chance of success
It’s all about workflows, data, and automation.
Niche down, learn from the inside out, follow the trends and work on being able to tie back data to creating more revenue no matter what your product does and you’ll be able to start conversations with people actively looking to create more optimized workflows.
Focusing on a legacy product and small businesses usually allows you to find a sweet spot, they don’t find value in all the features because they won’t use them all. But they do want the more advanced features like automation and workflow help. These are usually cost prohibitive in the platform.
This is why you focus on workflow over features, you’ll never catch up with the big guys in terms of features, but there are always ways to compete on workflows, because everyone has their own independent goals around them. There aren’t standards, only best practices.
Side note - there are entire companies that are hired to implement systems like Zendesk and build integrations on top of it and it’s a market leader. The same goes for any market leader.
LEVEL 10ish: You can add location to the end of our narrowing down. A company physically local to you (at least this was the case prior to COVID-19) can allow for an in person visit which has been massive in building trust with early clients. Makes it easier to have a conversation as well.
That’s it. Go through this process, substitute your values, keep drilling down and recognize opportunity along the way. When you do it correctly you’ll see massive improvements for your initial outreach.
Emails go from:
We’re a new helpdesk company.
To:
We’re a new helpdesk company for customers that use Shopify and Shipstation. We help agile support teams that are looking to better automate their workflows. Our integrations also allows your support team’s interactions to be directly tied into future revenue generation.
___________
I can tell you from experience I’m visiting the url for the second email even if I’m not looking to make a change.
This is a good place to stop, we hit question 2 of 5 and we’re almost at the halfway point.
If you have more specific questions about this part just drop them in the comments and I'll respond to them.
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